Dhurakij Pundit University
Master of Arts in Integrated Marketing Communications
Thailand Post Office Road, Thailand
DURATION
0 Semesters
LANGUAGES
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PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
On-Campus
Key Summary
About: The Master of Arts in Integrated Marketing Communications focuses on the strategic integration of marketing, advertising, and public relations. This program prepares students to develop persuasive communication strategies and understand audience engagement across various platforms. It emphasizes both theoretical knowledge and practical application through real-world projects and case studies.
Career Outcomes: Graduates can pursue careers in fields such as marketing management, advertising, public relations, and digital marketing. Potential roles include brand manager, communications director, and media planner.
Scholarships
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Introduction
This IMC program is the only international master’s program in Thailand that brings together a body of knowledge from various continents around the world including North America, Australia, Europe and Asia. This program prepares students for a cross-functional role as well as equips them with the unique skills needed to effectively integrate various communications approaches and tools. This program will also help students accelerate their career growth in marketing and communications at the organization’s strategic level.