Master in Fashion Styling & Visual Merchandising
Milan, Italy
Master degree
DURATION
14 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
Fashion Brands are focusing on coherent visual communication to be genuinely believable and highly recognizable. The booming craving for experience and interactive participation is challenging fashion brands to create original and always evolving and memorable experiences, aligned to the aesthetics of their DNA.
The Master in Fashion Styling & Visual Merchandising covers at 360 degrees the visual communication of fashion brands envisioning and designing branded content for Omni-channel strategies; where the physical and digital touchpoints are merged and each of them increases always more information during the customer journey. There is a growing demand for fashion brand image architects and visual communicators who can translate brand values into idiosyncratic and multifaceted projects that captivate the viewer'sPathMaster's attention and increase brand awareness.
Double Award Master
The Double Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.
Students integrate additional lectures and a more in-depth individual project Master'sPath their 5-module programMaster'sPath, which includes the curricular internship and final project.
The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programs.
Within their academic year, students enrolled in the Double Award Master’s Programme, have the opportunity to spend a week at Regent’s University London for a London study trip experience, with special teaching activities and visits to the most significant sites for creative trends. During their stay, students will have the opportunity to take part in tours to discover London’s most iconic places, museums and galleries. The one-week London study trip is not part of the Academic curriculum and, therefore not mandatory. It is subject to additional costs covering both the cultural offer and the trip.
Duration
Academic Master's Programme: 11 months
Double Award Master's: 14 months
The program is directed at candidates who have a first-level degree and/or professional experience in fashion design, photography, video making, architecture, and communication. The program is also open to candidates with a background in industrial design, journalism, media, fashion styling, visual merchandising, or equivalent fields. Furthermore, the program is open to all candidates with a strong motivation and interest in tackling the program's subject areas
The Academic Master’s Programme path consists of 4 modules (course + workshop) plus 1 module including a professional experience and a Final Workshop Project.
The Double Award Master’s Programme path includes additional dedicated classes and a 6th module as a Final Major Project.
Theoretical Courses
- Fashion Culture
- Integrated Communication
- Strategy
- Fashion Marketing &
- Management
- Professional Accelerator
- Activities
Core Workshops
- Retail & Visual Merchandising
- Fashion Styling
Elective Workshop
One to be chosen among:
- Fashion Buying
- Entrepreneurship through
- Design
- Identity Design
On successful completion of this programme, students will be able to:
- Launch a career in the fashion visual communication industry. Become Visual Fashion Brand Communicators who create engaging concepts, innovative strategies, and powerful storytelling.
- Manage sophisticated aesthetic languages diecting visual outputs on different platforms.
- Get a thorough grounding in fashion theory and practice including what motivates fashion consumers, how fashion visual communication works in the contemporary scene, and how new technologies are changing the future of fashion communication.
The program ensures students will gain the skills and attributes to:
- Explore the market through practical classes and collaboration with companies to develop innovative solutions for visual communication of the brand DNA and products.
- Develop critical thinking skills. Evaluate brand values and identity to translate them into holistic projects that increase brand awareness.
- Create innovative and powerful communication projects. Work on appealing and contemporary storytelling to attract consumers through images and videos, shop windows, in-store and online displays, and multi-sensory retail experiences.
Students will get the abilities and skills to meet the increasing demand for Fashion Brand Image Architects and Visual
Communicators. The program will equip them with the core knowledge for a career in international fashion styling and visual merchanding field. Students will be able to consider a wide range of related roles, including:
- Fashion Stylist
- E-Stylist
- Visual Merchandiser
- E-Merchandiser
- Art Director
- Social Media Manager
- Fashion Trend Researcher
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