Milan, Italy
DURATION
14 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
On-Campus
Key Summary
Scholarships
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Introduction
Change is the only constant. Established business and managerial standards are being disrupted, current business strategies are being reframed. The secret of today's success on the market is not to merely create new customers but to cater to their needs in new ways so that new lines of products can emerge.
To make that possible, the business design methodology relies on the creativity and reliability of the design process to think outside the box view things from different perspectives, and think about program, and business differently.
The Master in Business Design creates new connections between the worlds of business and design. Students will work on projects related to the business of design and the design of business. Enlightening and interdisciplinary, to businesfocuses on how to apply design culture, methodology, and sensitivity to a wide range of businesses, including established enterprises, large, medium, and small-sized companies, and start-ups. Students will learn about design-driven management strategies as they learn to draft plans for business development, branding, marketing, and communication for the whole company as well as for specific product lines and new ventures.
Double Award Master
The Double Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.
Students integrate additional lectures and a more in-depth individual project Master'sPath their 5-module programMaster'sPath, which includes the curricular internship and final project.
The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programs.
Within their academic year, students enrolled in the Double Award Master’s Programme, have the opportunity to spend a week at Regent’s University London for a London study trip experience, with special teaching activities and visits to the most significant sites for creative trends. During their stay, students will have the opportunity to take part in tours to discover London’s most iconic places, museums and galleries. The one-week London study trip is not part of the Academic curriculum and, therefore not mandatory. It is subject to additional costs covering both the cultural offer and the trip.
Duration
Academic Master's Programme: 11 months
Double Award Master's: 14 months
Gallery
Ideal Students
The programme is directed at candidates who have a first-level degree and/or professional experience in economics, management, the humanities and design. The programme is also open to candidates with a background in other disciplines. Furthermore, they must be willing to carry out in-depth research into the programme's subject area.
Admissions
Scholarships and Funding
Curriculum
The Academic Master's Programme path consists of 4 modules (course + workshop) plus 1 module including a professional experience and a Final Workshop Project.
The Double Award Master's Programme path includes additional dedicated classes and a 6th module as a Final Major Project.
Theoretical Courses
- Entrepreneurship Business
- Modelling
- Advanced Business Design
- Strategic Branding
- Professional Accelerator Activities
Core Workshops
- Entrepreneurship through Design
- Product Strategy
Elective Workshop
One to be chosen among:
- Digital Communication Strategic Brand Management Experience Design Fashion Buying
- Business
Program Outcome
On successful completion of this programme, students will be able to:
- Re-think business models in international business scenarios with a visionary approach, design-thinking, and creativity.
- Understand business and competition, learn strategic, organizational, and management skills, and master key activities such as providing industry and trend analyses, designing experiments for market validation and prototyping, developing business models, and identifying risks and future strategies.
The program ensures students will gain the skills and attributes to:
- Help organizations create new ways of being competitive, turn their ideas into ventures, and design long-term viability and performance.
- Engage in interdisciplinary development to drive innovation and digitalization in businesses, products, and strategies.
- Identify market opportunities and develop a design-thinking methodology combining business theories and frameworks with a human-centered approach.
Program Tuition Fee
Career Opportunities
This program will equip students with the skills to secure roles in consultancy firms, research and development firms, and start-ups, as well as to embark on a career as self-employed consultants or entrepreneurs. Students may also consider related roles including:
- Strategist
- Design and Innovation Manager
- Business Developer
- Researcher in Research and Innovation Units
- Branding experts in Communication Agencies
- Consultant in Service Companies