Digital College
MS Webmarketing et Social Media
DURATION
2 Years
LANGUAGES
French
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Oct 2025
TUITION FEES
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STUDY FORMAT
Distance Learning, On-Campus
* pour plus d'informations, veuillez contacter l'université
Key Summary
About: The MS Webmarketing et Social Media program offers advanced training in digital marketing strategies, focusing on web marketing and social media dynamics. Students will learn how to leverage digital tools effectively, develop marketing plans, and understand online consumer behavior.
Career Outcomes: Graduates can pursue careers in various fields, including digital marketing, social media management, content strategy, and online brand management. Potential roles include digital marketing manager, social media strategist, and content marketing specialist.
Program Outcome
- Learn to spot and use current market trends in your field of activity
- Be able to write comprehensive reports on the health of a website using analytical tools
- Know how to develop your visibility on the internet and know all the key factors for successful content marketing
- Learn about the acquisition campaign and the development ambitions of a young company
- Establish a mobile marketing strategy and action plans in order to move from “mobile friendly” to “mobile first”
- Know how to operate the different advertising levers
Skill block:
- Develop the company's marketing strategy
- Design a marketing action plan
- Manage the omnichannel marketing strategy
- Managing a marketing team
Curriculum
- Marketing Digital
- Content marketing
- E-publicité
- Social media avancé
- Marketing d’influence
- Growth hacking
- Référencement avancé
- Développement web
- Application mobile
- Marketing mobile
- Droit du numérique
- E-commerce
Modalités d’évaluation
1ère année
- Étude de cas
- Contrôle continu
- Création de site web individuel
2ème année
- Étude de cas
- Contrôle continu
- Development project (written + oral)
Program delivery
Formation Initiale
- Rentrée: Octobre (fin des candidatures : 5 janvier)
- Rentrée décalée: Janvier (fin des candidatures : 31 janvier)
- Rythme: 1 ou 2 jours à l’école par semaine
- Internship: 44 days minimum alternating with classes
Formation en Alternance
- Rentrée: Octobre (fin des candidatures : 5 janvier)
- Rentrée décalée: Janvier (fin des candidatures : 31 janvier)
- Rythme: 1 jour à l’école et 4 jours en entreprise par semaine ou 2 jours à l’école et 3 jours en entreprise par semaine
Online formation
- Back to school: Any time of the year
- Pace: 3 or 4 days in the company per week if work-study training (adaptable calendar)
- Internship: 44 days minimum if initial training
Student Testimonials
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.