MS Start-Up Management and E-Commerce
Puteaux, France
DURATION
2 Years
LANGUAGES
English, French
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
Oct 2025
TUITION FEES
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STUDY FORMAT
On-Campus
* for more information, please contact the university
Key Summary
About: The MS Start-Up Management and E-Commerce program focuses on innovative strategies for managing start-ups and leveraging e-commerce to enhance business growth. This program is designed to equip you with the skills needed to navigate the entrepreneurial landscape, understand market dynamics, and develop a robust business plan. You’ll engage with real-world projects, network with industry experts, and gain insights into the latest digital technologies.
Career Outcomes: Graduates can pursue various career paths including entrepreneurial ventures, e-commerce management, business consultancy, and digital marketing. Opportunities also exist in product development, research, and project management within start-ups and established companies.
Introduction
Together, we learn to deal with all situations. Master the skill set that will make you adaptable and aware of the challenges arising from digital technology.
Law, recruitment and management are thus complemented by a variety of digital modules and a specialization in the field of e-commerce, the understanding of which is essential to launch your project.
Program Outcome
- Explore the different stages of start-up creation, from the legal framework to product commercialization, including the psychology of the entrepreneur
- Learn to build teams in project mode, to mobilize them and to manage delicate situation
- Develop the strategy of e-commerce websites, increase the number of sales and build customer loyalty
- Determine selection criteria related to the structure’s specific and permanent needs
- Use various acquisition strategies to maximize project success
Curriculum
- Start-up management
- Business plan and business model
- E-commerce
- Business intelligence
- E-reputation
- Communication strategy
- Mobile Marketing
- Financial Analysis
- Digital strategy
- Professional Project
- Startup Creation
- Management in French
Program delivery
Initial Training
- Beginning of the school year: October
- Pace: 1 or 2 days at school per week
- Internship: 44 days minimum, alternating with classes
Work-Study Program
- Beginning of the school year: October
- Pace: 1 day at school and four days at the company per week or two days at school and three days at the company per week
Career Opportunities
- Chief digital officer
- Community Manager
- Product Manager
- E-commerce Manager
- Digital Communication Manager
- Digital marketing manager
- Social media strategist
- Traffic Manager
- UX/UI designer
- Webmarketer