MS Start-Up Management and E-Commerce
MSc
DURATION
2 years
LANGUAGES
English, French
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
About : The MS in Start-Up Management and E-Commerce offers a comprehensive curriculum that blends theory and practice. This program focuses on the essential skills needed to excel in competitive online markets. With a duration of 12 months, it prepares students for the evolving landscape of digital entrepreneurship and e-commerce dynamics.
Career Outcomes : Graduates can pursue various career paths including start-up founder, e-commerce manager, and business consultant. The program equips you with the skills to lead ventures and manage online businesses effectively. Additional opportunities include roles in digital marketing and project management within tech-oriented environments.
Together, we learn to deal with all situations. Master the skill set that will make you adaptable and aware of the challenges arising from digital technology.
Law, recruitment and management are thus complemented by a variety of digital modules and a specialization in the field of e-commerce, the understanding of which is essential to launch your project.
- Explore the different stages of start-up creation, from the legal framework to product commercialization, including the psychology of the entrepreneur
- Learn to build teams in project mode, to mobilize them and to manage delicate situation
- Develop the strategy of e-commerce websites, increase the number of sales and build customer loyalty
- Determine selection criteria related to the structure’s specific and permanent needs
- Use various acquisition strategies to maximize project success
- Start-up management
- Business plan and business model
- E-commerce
- Business intelligence
- E-reputation
- Communication strategy
- Mobile Marketing
- Financial Analysis
- Digital strategy
- Professional Project
- Startup Creation
- Management in French
Initial Training
- Beginning of the school year: October
- Pace: 1 or 2 days at school per week
- Internship: 44 days minimum, alternating with classes
Work-Study Program
- Beginning of the school year: October
- Pace: 1 day at school and four days at the company per week or two days at school and three days at the company per week
- Chief digital officer
- Community Manager
- Product Manager
- E-commerce Manager
- Digital Communication Manager
- Digital marketing manager
- Social media strategist
- Traffic Manager
- UX/UI designer
- Webmarketer
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