MS Marketing and Social Media
Puteaux, France
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Oct 2025
TUITION FEES
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STUDY FORMAT
On-Campus
* for more information, please contact the university
Key Summary
Introduction
This technical course of this masterโs degree integrates methods related to developing technologies and the research conducted in this environment. Internet of Things, Artificial Intelligence, and Sustainable.
Innovation is an area that will affect a new generation of managers who want to go beyond the basics of marketing to enable future generations to have the tools to shape and optimize the world tomorrow.
During the year, you will also learn how to manage with this goal in mind to maximize your teamโs performance and drive your projects with efficiency. In addition, creative tools, also essential to the innovation process, are integrated into the program with the sprint design and the creative strategy.
Program Outcome
- Understand the challenges of innovation in business
- Master the managerial practices related to innovation
- Be able to define a complete digital strategy and master its implementation
- Develop and push the reflection of a technical project
- Learn to identify and use current market trends in your field of activity
Curriculum
- Digital strategy
- Mobile marketing
- Webmarketing & social media
- E-reputation
- Big Data
- Communication strategy
- Project Team Management
- E-influence
- Google & SEO
- Business plan and business model
- Crisis communication
- French classes
Program delivery
Initial Training
- Beginning of the school year: October
- Pace: 1 or 2 days at school per week
- Internship:ย 44 days minimum, alternating with classes
Work-Study Program
- Beginning of the school year: October
- Pace:ย 1 day at school and four days at the company per week or two days at school and three days at the company per week
Career Opportunities
- Chief Digital Officer
- Community Manager
- Product Manager
- E-commerce Manager
- Digital Communication Manager
- Digital Marketing Manager
- Social Media Strategist
- Traffic Manager
- UX/UI Designer
- Webmarketer
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam โ the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions youโll find in the exam.