MS Marketing and Social Media
Puteaux, France
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
STUDY FORMAT
On-Campus
Key Summary
This technical course of this master’s degree integrates methods related to developing technologies and the research conducted in this environment. Internet of Things, Artificial Intelligence, and Sustainable.
Innovation is an area that will affect a new generation of managers who want to go beyond the basics of marketing to enable future generations to have the tools to shape and optimize the world tomorrow.
During the year, you will also learn how to manage with this goal in mind to maximize your team’s performance and drive your projects with efficiency. In addition, creative tools, also essential to the innovation process, are integrated into the program with the sprint design and the creative strategy.
- Understand the challenges of innovation in business
- Master the managerial practices related to innovation
- Be able to define a complete digital strategy and master its implementation
- Develop and push the reflection of a technical project
- Learn to identify and use current market trends in your field of activity
- Digital strategy
- Mobile marketing
- Webmarketing & social media
- E-reputation
- Big Data
- Communication strategy
- Project Team Management
- E-influence
- Google & SEO
- Business plan and business model
- Crisis communication
- French classes
Initial Training
- Beginning of the school year: October
- Pace: 1 or 2 days at school per week
- Internship: 44 days minimum, alternating with classes
Work-Study Program
- Beginning of the school year: October
- Pace: 1 day at school and four days at the company per week or two days at school and three days at the company per week
- Chief Digital Officer
- Community Manager
- Product Manager
- E-commerce Manager
- Digital Communication Manager
- Digital Marketing Manager
- Social Media Strategist
- Traffic Manager
- UX/UI Designer
- Webmarketer
