Bachelor in Digital Marketing and Social Media
- Puteaux, France
- Nanterre, France
Bachelor's degree
DURATION
3 years
LANGUAGES
French
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
STUDY FORMAT
Distance Learning, On-Campus
Key Summary
About : The Bachelor in Digital Marketing and Social Media provides a comprehensive framework for understanding digital marketing concepts and social media platforms. Students will explore strategies, analytics, and technologies primarily used in the industry today. This program emphasizes hands-on experience and practical assignments to develop relevant skills needed in the marketplace.
Career Outcomes : Graduates can pursue roles such as digital marketing manager, social media strategist, or content creator. Other career paths include SEO specialist, brand manager, and digital analyst in various sectors. This degree equips students with the knowledge to succeed in a rapidly evolving digital landscape.
Deepen the business aspect of digital by applying the knowledge acquired in Bachelor 1 and 2 to management and project management and gain professional maturity
At the same time, you continue to enrich your technical skills in order to broaden your field of expertise as much as possible. The main themes of this training - digital marketing and social media - represent the central functions of the sector, around which the professions of tomorrow revolve every day, with digital supports and channels without which no brand can survive.
- Understanding the advent of digital transformation
- Address the notion of the collaborative economy
- Knowing how to develop unique added value
- Define a digital communication strategy
- Manage a business project
- Develop a budget plan
- Write a roadmap and present it to an audience
- Create opportunities for a brand and extend its visibility
- Master the basics of web development
- Marketing Digital
- Community Management
- project management
- Management of a Budget and a Service
- Youtube
- SEO – Search Engine Optimization
- Traffic Management
- Digital Culture
- PAO
- Website creation
- Monetization and Financing
- Start-Up Creation
Modalités d’évaluation
- Case study
- Continuous monitoring
- Creation of individual website
Initial Training
- Back to school: October (end of applications: January 5)
- Back to school: January (end of applications: January 31)
- Pace: 1 or 2 days at school per week
- Internship: 3 months minimum full-time
Formation en Alternance
- Back to school: October (end of applications: January 5)
- Back to school: January (end of applications: January 31)
- Pace: 1 day at school and 4 days at work per week or 2 days at school and 3 days at work per week
Formation en ligne
- Back to school: Any time of the year
- Pace : 3 or 4 days in the company per week if work-study training (adaptable calendar)
- Internship: 44 days minimum if initial training
- Infographiste
- E-commerce website developer
- Copywriter
- Data scientist
- Designer graphique
- Digital strategy consultant
- Responsable marketing
- Marketing Data Analyst
- SEO / SEA project manager
- Digital communications manager
- Brand content manager
- Chef de projet digital
- Chargé d'études
- Responsable marketing digital
- Acquisition manager
- Digital marketing manager
- Chef de projet webmarketing
- Account manager
- Chief digital officer
- Community manager
- Consultant en transformation numérique
- Développeur Web
- Digital Storyteller
- Product owner
- Responsable affiliation
- Responsable en communication digitale
- Responsable e-commerce
- Responsable de la stratégie mobile
- Social media strategist
- Traffic Manager
- UX/UI designer
- Webmarketeur
