Social Media Marketing Course with Real Internship
Milan, Italy
Master degree
DURATION
18 months
LANGUAGES
Italian, English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
STUDY FORMAT
Blended, Distance Learning
Key Summary
Looking for a course to become a SociaI Media Manager or Social Media Specialist? Digital Coach's course in Social Media Marketing is for you.
Social media have become environments that we routinely frequent and occupy a good part of our day. Interest in these tools is constantly increasing and today all businesses have realized that they cannot do without them for their business. In fact, companies are increasingly looking for social media managers, social media specialists, social media strategists, community managers, social customer care and other professionals who have a strategic vision, developed digital skills focused on social and who know how to design, manage and verify a web communication strategy on social networks.
Therefore, Digital Coach's Social Media Marketing Online course aims to train specialists who have a high knowledge of all social media, their tools and analysis tools. Professionals who want to pursue a career as a social media manager or social media specialist who can effectively manage a company's online reputation or who understand how to communicate brilliantly on each of the existing social media, to integrate them skillfully with other digital marketing activities.
The course in Social Media Marketing Online is available live Online that On Demand to be followed on Your reserved area whenever you want freed from attendance schedules. It allows you to be able to integrate from 4 to 12 months of real practicum ( Work Experience ) part time, available both for young people (new graduates, recent graduates or otherwise looking for work) and for people of advanced age with the goal of changing jobs, retraining or specializing in social media marketing.
Digital Coach courses take a very different approach from generalist universities or business schools. The social media marketing course has a strong specialized technical, practical-operational focus, with faculty who are not the usual professors, but top professionals working in social media marketing.
In addition, you can decide that you can be shadowed, while still working, during an evening practicum period that is also feasible by working remotely so that you can practice and include a CV experience in your digital career in social media marketing and become a successful social media manager.
We will give you on this page the first elements that will allow you to understand why the course in Social Media Marketing by Digital Coach is currently the most suitable path to learn how to use all the main tools and technical tools, required by those who are looking for future social media managers and social media specialists. Without having to take other digital marketing courses.
The course in Social Media Marketing represents the best choice for those who aim to orient their profile and skills towards the new social media professions, learning concretely how to DO what they require. This is possible without sacrificing the credibility of a certification subject to a final exam following which you can demonstrate profit, effective attendance and skills acquired.
Digital Coach's Work Experience®
Precisely in this logic, we have thought of a formula that allows the student to choose the area in which to specialize and to be included in the relevant work team. In collaboration with colleagues and under the supervision of professional web marketing consultants, the student has the opportunity to work in a team on real activities and follow all phases of their implementation, to achieve goals that will be measured in KPIs. A curriculable job to be included under one's professional experience. At the conclusion of the Work Experience, in fact, the student will be able to include the internship experience in their resume and their Linkedin profile, explicitly stating that they have had internship work experience in web marketing with Digital Coach.
The Work Experience can be done either with the Digital Coach® School or in one of our partner companies.
Content And Program Of The Social Media Marketing Course
Upon completion of the Social Media Marketing Course, participants will be able to:
- learn how to adapt the way they communicate according to the languages of different social
- plan create and manage social advertising campaigns through the advertising tools of Facebook, Linkedin, Instagram, Twitter, Youtube, Whatsapp, Telegram, Tik Tok.
- develop and manage online communities, maximizing their engagement
- produce written, image and video content suited to the type of business to be promoted and capable of stimulating interest, interaction and sharing
- use analytics tools to measure the results achieved
- manage Digital PR by engaging influencers and relevant online publishers
The program consists of 14 training modules and covers the following areas:
Facebook Community Marketing
The creation and management of Facebook Pages; from day-to-day management of the editorial calendar to the rules of community engagement and moderation, via social care and crisis management. There will be no shortage of insights elements of measuring results through analytics.
Facebook Advertising
We will set up advertising campaigns with all the tools Facebook provides to reach millions of potential customers but in a targeted way based on gender, age, domicile and interests. From Facebook adv to content sponsorship, from Offers to Facebook remarketing and then analyze the results with Facebook Insights.
Linkedin Marketing
We will discover the advertising, lead generation and social selling opportunities offered by the professional Network that now has more than 6 million users in Italy. From the creation, management and moderation of corporate Pages to the community management of Linkedin groups to the possibility of creating advertising campaigns. Referrals will be both personal and corporate.
Youtube & Online Video Marketing
We will find out how even a small company can set up a video marketing and video advertising strategy reaching the right audience while still having a limited budget. We will learn how to create a Youtube channel, make the right video content, advertise with Adwords for videos and monitor the results with Youtube analytics.
Twitter Marketing
We will present the optimal ways to use the social network that makes live interaction, speed of dissemination of and disintermediation of information its strengths. We will look at how to use Personal and Business Profiles, integration with other socials, and what's new in Twitter Ads.
Instagram & Influencer Marketing
We will try to understand what peculiarities have allowed Instagram to become the social network that has grown the most in the last year, surpassing Facebook and Twitter in number of users. We will find out how some brands are using the immediacy of visual content in an original and effective way.
Pinterest Marketing
We will discover the world of content curation and visual content marketing principles on which this social of particular interest to the worlds of fashion, automotive, design, and food is based. Then to understand how to use it in business.
Wordpress For Blogging & SEO Copywriting
We will make you understand why the Blog is the center of the best social media marketing strategies as well as the first content marketing channel to consider when targeting your audience. We will discover how to use WordPress and the main plugins to make yourself self-sufficient in managing a blog and writing content that is optimized for search engines.
Digital PR
We will find out which actors to do public relations with online and how to interact effectively with them, using the tools that help make our lives easier. How to work profitably with Bloggers, online Publishers, influencers, social stars.
Web Reputation & Social Media Monitoring
Various software and tools are now able to read conversations that occur online and on social media and return data that can enable us to evaluate opinions and perceptions in relation to a brand, a product, a campaign. We will find out what they are and how and when to use them to improve our web reputation.
Personal Branding & Professional Success
We will start by defining our professional positioning and then take the first steps, as always aided by the right tools, aimed at increasing our personal visibility on both search engines and social media. We will define a personalized action plan for each participant in order to turn our careers around and realize our professional dreams!
Content Marketing & Blogging
We will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximize their distribution through social media. We will learn how to use useful tools to facilitate their creation (CMS, visual content tools, video content, infographics, image processing) and automate posting on social.
Emerging Social Media (Real Time Marketing: Snapchat, Telegram, Whatsapp, Messenger).
In this concluding module we will explore the growth and application potential of several emerging and niche social . And we will try them out live of course. We will learn, depending on the company for which we operate, how to find the niche socials that can best enable it to reach its audience.
Digital Storytelling.
You will learn what digital storytelling is and how to do it, what are the characteristics of successful business communication, how do brands tie their customers to a story and not directly to a product or service. We will teach you how to use web and social channels to create brand identity, either your own or that of the company you work at, building an effective customer journey that sells, without selling.
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