digital-coach.com
Online Social Media Course with Internship and Real Practice

Milan, Italy

DEGREE TYPE

Master degree

DURATION

6 up to

18 months

LANGUAGES

English, Italian

PACE

Full time, Part time

APPLICATION DEADLINE

EARLIEST START DATE

Oct 2026

STUDY FORMAT

Key Summary

About: Digital Coach's Online Social Media course runs live or on demand, evenings. It teaches technical web communication/social media marketing through practical projects, live tutorials, and final-exam certification. An optional paid Work Experience places students with three teachers or partners to run campaigns, measure KPIs, and gain validated internship experience for resume and LinkedIn.

Career Outcomes: The course prepares you for roles as Digital Marketing Manager, Web Marketing Manager, Social Media Manager, Content Marketing Specialist, Search Engine Optimization (SEO) Specialist, Search Engine Marketing (SEM) Specialist, Community or Web Content Manager, Web Trafficker, Digital PR Specialist, and agency or in-house roles.

Are you looking for a social media course that can be attended live online or on demand ?
Do you work but don't want to give up an in-depth and refresher course on web communication that can be attended in the evening ?
Are you tired of theory and looking for a technical operational approach from the best web marketing professionals to become a real web communication manager ?
Do you want to test yourself by following real projects from start to finish with a practicum experience followed by industry experts ?
Do you want to learn the best practices of web marketing and social media marketing that have built the success of big companies to drop these experiences into your business?
Do you want to breathe in an international environment while staying in the comfort of your own home with a course that allows you to have the same degree of depth of topics in web marketing and the opportunity to interact with other colleagues in the classroom and online and with faculty?
By participating live online in tutorials and receive clarification on unclear points?

We will give you on this page the first elements that will allow you to understand why the Digital Coach's Social Media online course is currently the most suitable path to learn how to use all the main tools and technical tools required by those seeking digital professionals. The best choice for those who aim to orient their profile and skills towards the new digital professions by concretely learning how to DO what they require; without sacrificing the credibility of a certification subject to a final exam following which they can demonstrate profit, effective attendance and skills acquired.

Option Real Practice (Work Experience)

We offer students of the online Social Media course who request it, for a fee because it is optional, the opportunity to be able to practice in the field through a real WORK EXPERIENCE, which we will validate and can then be included in their resume as experience. Placed in a work team coordinated by 3 professional digital teachers, students have the opportunity to deepen the notions and skills learned during the lessons with a practical-operational slant with a real practicum experience. In a job market that requires more and more specialization, which has to deal more and more with social users, it becomes crucial to be able to demonstrate an initial curricular activity in a field consistent with the studies of the Web marketing and Social Media Master's program.

Precisely in this logic, we have thought of a formula that allows the student to choose the area in which to specialize and to be included in the relevant work team. In collaboration with colleagues and under the supervision of professional consultants in web marketing and social media marketing, the student has the opportunity to work in teams on real activities and follow all the stages of implementation, to achieve objectives that will be measured in KPIs. A resume-able job to be included under one's professional experience. In fact, at the conclusion of the Work Experience (which we recall is a paid option for this training course), the student will be able to include the internship experience in their resume and Linkedin profile, explicitly stating that they have had internship work experience in the various areas of web and social media marketing with Digital Coach.

The Work Experience is optional and can be done either with the Digital Coach® School or in one of our partner companies.

Web Marketing Area Modules

Digital Strategy: online & offline integration

Overview of all major online marketing channels, peculiarities and differences between them. From SEO to email marketing, through social media and on to mobile, we will look at what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximizing the contribution of each of them in the cycle that starts from traffic generation and must lead to conversion into sales, also considering offline aspects. Activities aimed at optimizing the presence on search engines in order to generate traffic of users interested in their products and services.Historical discipline that, however, in the last 2 years has undergone radical changes configuring itself as the most holistic of web marketing disciplines.

SEM & Display Advertising: convert the traffic generated on your site.

Module in which you are taught to use different PPC ( Pay Per Click ) type tools thanks to which you can carry out targeted strategies in terms of location, days, times as well as interests, age and gender of the users. These include Google Adwords and its features of both Keyword advertising and Display Advertising ( banners ).

E-Mail Marketing

DEM ( Direct Email marketing ) is a historically dated but still extremely effective tool in stimulating actions that often bring online sales. We will look at all the tricks, both technological and communicative and copywriting, to be able to sharply improve the performance of this tool.

Web Aanalytics Base

We will teach how to use software, primarily Google Analytics useful for capturing business intelligence information about your audience's needs, behaviors, tastes and preferences. To then implement consequent web marketing actions whose results will again be measured and interpreted. Other tools will include A/B testing tools, heat maps, webmaster tools and more.

Mobile Marketing

We will discover how through Smartphones and Tablets it is now possible to reach your audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile Couponing.

Inbound Marketing & Lead Generation.

Through this emerging discipline we will define the sequence of optimal actions ( Funnels ) for visitors to your website to take in order to maximize the likelihood that they will convert into customers. We will understand how to give each medium ( Seo, Sem, Email, social, etc. ) the right role at the right stage of the conversion process.

Website Creation & Wordpress

The website is the starting and ending point of every web marketing action and as such it is a dynamic tool that you must be able to improve and modify on a daily basis. In this module we will teach how to do this, resorting to WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.

Affiliate Marketing

New business activity traditionally done through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software for creating, managing and remunerating one's sales force online.

Location Based Marketing

The development of technologies and the mobile world now allow us to be able to carry out marketing actions based on the geographical location of our potential customers allowing us to reach them in the right place and time useful for optimizing our own advertising spending. We will discover in this module the ways and software to be able to do this.

E-Commerce Strategies & Management.

We will define the critical success factors of an online sales project by analyzing for each the Best Practices that produce the best results. We will talk about online strategy, online sales channels, technology choices but there will be no shortage of offline topics such as range choices, those of warehouse management ( Drop Shipment ), customer service and organizational set-up.