Dubai Institute of Design and Innovation
Bachelor of Design - Strategic Design Management + Product Design
Dubai, United Arab Emirates
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
On-Campus
Key Summary
About: The BDes in Strategic Design Management + Product Design at The Dubai Institute of Design and Innovation (DIDI) blends design thinking, business strategy, visual literacy, technological fluency, and strategic proficiency. It trains students to uncover opportunities, generate consumer insights, improve business processes, and design customer experiences. Product Design discipline covers creativity, technical skills, cultural context, prototyping, materials, and industrial design for meaningful physical products.
Career Outcomes: Graduates pursue roles as Design Strategist, Product Manager, Product Designer, Industrial Designer, User Experience (UX) Designer, and related careers such as service designer, design researcher, innovation consultant, brand strategist, product development manager.
Strategic Design Management is an interdisciplinary field that merges design thinking with business strategy, preparing students to become thought leaders and innovators in the corporate environment. At DIDI, our Bachelor of Design (BDes) in Strategic Design Management equips students with the skills and knowledge to uncover new opportunities, generate consumer insights, improve business processes, and create impactful customer experiences.
Meanwhile, the Product Design Discipline within our Bachelor of Design (BDes) offers a comprehensive and forward-thinking curriculum designed to equip students with the skills and knowledge necessary to excel in the dynamic field of product and industrial design. Our program emphasizes creativity, technical proficiency, and a deep understanding of cultural and societal contexts, preparing students to create innovative, functional, and meaningful products.
DIDI Dubai welcomes all students ready to challenge the status quo with their talent, creativity, and curiosity. While selected students come from various academic backgrounds and nationalities, they all share a common passion for design, creation, and innovation.
Skill Development
- Graphic representation
- Material prototyping
- Latest design tools and techniques
- Innovation, design thinking, marketing
- Design Strategist
- Product Manager
- Product Designer
- Industrial Designer
- User Experience (UX) Designer
Pairing courses
Students enrolled in our cross-disciplinary degree combine two design disciplines, which prepares them for the ever-changing job market. As part of their studies at DIDI, students take a selection of studios, workshops, and lectures.
The first-year experience consists of the basics of the four disciplines we offer so that students understand their options. Under the academic advisor's guidance, students select the cross-disciplinary path that best suits their strengths, interests, and aspirations.
Students present an independent capstone project within their cross-disciplinary course at the Dubai Institute of Design and Innovation during the last year of study.
Strategic Design Management
Students apply design principles, tools, and methods as catalysts for systemic and organizational transformation by shaping strategic decision-making and branding, promoting design-driven entrepreneurship, and responsible innovation.
Product Design
Students learn to design products, systems, and services as agents of social change, critically analyzing their social, cultural, and technical applications and implications.
To apply for a scholarship
Submit your application online, receive a conditional offer, and pay the Seat Reservation Deposit in order to be eligible to apply for a scholarship.
