University of Deusto: Deusto Business School
Master in Business Analytics (Spanish)DURATION
1 Years
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 14,670
STUDY FORMAT
On-Campus
Key Summary
Introduction
The Master's Degree in Business Analytics is based on the need to train highly qualified professionals in a field of study that has become essential today.
The convergence of large volumes of data, technological advances , the unstoppable growth of digitalization and the growing demand for analytical information for decision-making have boosted the relevance of data analysis in business and organizational management.
The aim is to offer an advanced study programme that provides students with the skills, competencies and knowledge needed to address the challenges of the Big Data era.
- Data Analytics Skilled Leaders: Organizations are looking for data analytics skilled leaders to extract meaningful insights from large volumes of data, make informed decisions, and improve the efficiency and profitability of their operations.
- A growing market: The jobs that will grow the fastest are artificial intelligence and machine learning specialists, sustainability specialists, business intelligence analysts, and information security specialists.
5 reasons to choose us
- Practical and participatory methodology: Following the Training Model of the University of Deusto (MFUD), in which you will be the centre of the teaching-learning process. You will attend theoretical presentations in the classroom combined with the analysis of real business cases: role playing, simulations, company visits...
- A teaching staff dedicated to your learning: You will have a team of teachers, collaborators and support staff of enormous human quality.
- Practical training in business analysis: You will have professional experience in the field of business analysis.
- Professionals who bring reality to the classroom: They will share with you their success stories, situations they are facing, difficulties they have in their daily lives... bringing their reality to the classroom.
- You will boost your language level. Option to take subjects in English, thus strengthening your language skills.
Gallery
Ideal Students
Participant profile This master's degree is for you if...
- You are interested in: Delving deeper into data analytics and the development of new technologies, and their application to organizational management.
- Do you consider yourself a person...: eager to acquire specialized skills to analyze data, make decisions based on objective information, identify opportunities and problems, optimize operational efficiency, customize market strategies and anticipate risks?
- You have a degree... Both in the field of management (economic sciences, business administration and management, marketing, finance...) and in the STEM area (engineering, mathematics, physics...). Students from other fields of knowledge must complete additional training courses.
- Are you good at languages?: You can choose whether you want to take the master's degree entirely in Spanish or some subjects in English, in which case you must prove an advanced level of this language through equivalent certificates or by passing a level test during the admission process.
Admissions
Scholarships and Funding
The Deusto Business School Master's Scholarship program aims to promote equal opportunities for Master's students. It consists of a percentage discount of up to 50% on tuition fees at the University of Deusto (excluding the initial contribution and recognition fees, if applicable).
Curriculum
Subject
Digital business
- Introduction to digital business
- Introduction to Business Analytics (3 ECTS)
Methods
- Introduction to Business Analytics (3 ECTS)
- Visualization (3 ECTS)
- Machine learning. Fundamentals and supervised learning (3 ECTS)
- Machine learning. Unsupervised learning (3 ECTS)
Advanced methods
- Analysis of unstructured data (3 ECTS)
- Deep learning (3 ECTS)
- At the border (3 ECTS)
Programming
- Introduction to programming (6 ECTS)
Technology
- Introduction to sources and databases (3 ECTS)
- Big data and internet technologies (3 ECTS)
Skills and ethics
- Innovation and creativity (2 ECTS)
- Ethical challenges and risks. Cybersecurity (2 ECTS)
Applied Business Analytics Cases (3 electives to choose from)
- People analytics (3 ECTS)
- Finance analytics (3 ECTS)
- Marketing analytics (3 ECTS)
- Public economy and health (3 ECTS)
- Logistics and supply chain (3 ECTS)
- Forensic audit (3 ECTS)
Master's thesis (6 ECTS)
Career Opportunities
This master's degree will allow you to expand your knowledge for the most rapidly growing jobs:
>business intelligence specialist
>business analytics consultant
>specialists in artificial intelligence and machine learning
>sustainability specialists
>information security specialists