Fashion Buying with Merchandising BA (Hons)

Fashion Buying with Merchandising BA (Hons)

Learn about the diverse roles and responsibilities of a fashion buyer and merchandiser, and explore the associated roles that are key within the modern fashion industry.

You’ll develop in-depth knowledge of the buying cycle and the critical path, and key activities around trading the range, reacting to sales and managing sales promotions. The merchandising pathway focuses on the numbers behind buying a fashion range, its selection process and strategic stock management.

We place a strong emphasis on nurturing your professional practice through personal development planning.

This encourages you to reflect on your progress and achievements and identify areas you wish to develop and improve, as well as guided research and critical reasoning and we’ll make sure your Excel skills are fit for purpose in your chosen industry.

We are delighted DMU is ranked in the Top 10 for Fashion and Textiles in the UK, according to The Guardian University Guide 2020 and DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programs.

First year

• Core Buying 1
• Introduction to Fashion Business
• Textile Materials 1
• Fashion Communication (CAD)
• Design Cultures

Second year

• Core Buying 2
• Fashion Merchandising
• Textile Materials 2
• Design Cultures
• Language Option

Third year

• Sourcing and Supply
• Advanced Fashion Merchandising
• Major Project
• Language Option

This includes design studio practice, formal lectures, group seminars, tutorials, lab work and practical workshops. There are regular tutorials and reviews which allow you to reflect and develop your work ready for your final presentation at the end of the year.