STEM - Master of Business Administration
Dallas, USA
DURATION
2 up to 3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Request earliest startdate
STUDY FORMAT
On-Campus
* applicants can apply any time
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Topics will include brand strategy, integrated marketing, and marketing analytics to further hone expertise in marketing and data analytics. Designed for marketing professionals who want to master the more complicated aspects of data, participants will learn how to creatively use technology and market data and digital marketing tools through specialized courses in order to help their businesses to make more informed decisions and to allocate resources most efficiently. Focus is on the impact that data analytics has on marketing, advertising, and brand strategy; itโs not just driving the data, itโs about making informed decisions based on the meaning of that data.
More than an Education
A DBU MBA is the premium Christ-centered MBA, taught by exceptional faculty with real-world experience who are dedicated to student learning and development. Small class sizes (13:1 student to faculty ratio) provide an environment where professors invest individually in a mentoring relationship that facilitates learning. Because you are more than just your career, weโre committed to excellence in academics and exceptional investment in your personal development. We are a teaching institution by design, which means our professors' number one priority is to equip you to lead. We exist to prepare you for your moment of opportunity and provide you the support you need when facing your greatest challenges.
Marked by Service
At DBU weโre dedicated to your success. We believe that how you achieve is more important than what you achieve. This is why weโre passionate about our mission to produce Christ-centered servant leaders who with every lecture, assignment, project, and engagement, are being equipped to impact the world through their respective calling. An investment in a DBU MBA is an investment that can yield an eternal reward and can equip you for your calling as a values-driven decision-maker whoโs prepared for your calling.
Program Highlights
A few notable courses in this degree include:
- ACCT 6321 - Managerial Accounting* (Requisite: ACCT 5311 or undergraduate equivalent)+
- FINA 6301 - Corporate Finance* (Requisite: FINA 51.521 or undergraduate equivalent)
- MANA 6310 - Leadership in Management* (Requisite: MANA 51.521 or undergraduate equivalent)
- MANA 6320 - Business Ethics* (Requisite: MANA 51.521 or undergraduate equivalent)
- MRKT 6359 - Creating Value through Operations Analytics Internship (capstone experience)
- MRKT 6351 - Online Consumer Behavior
- MRKT 6353 - Social Media and VOC Analytics
- MRKT 6356 - Predictive Analytics
- MRKT 6357 - Digital Storytelling and Branding