Charles University Faculty of Physical Education and Sport
Master in Sport Management
Prague, Czech Republic
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
CZK 160,000 / per year *
STUDY FORMAT
On-Campus
* online application fee: 2500 CZK
The Master's degree program aims to provide students with an in-depth understanding of the latest sport management strategies and to develop the skills needed for the professional management of sport organisations and projects. The graduates will be able to perform activities such as planning, organising, directing, controlling, budgeting, and evaluating in contexts related to all types of sports. The graduates will be able to undertake systematic research into sport-related business and management issues, making selective and critical use of a range of business data, research sources and appropriate methodologies.
Strategic Management, Management of Sport Organisations, Sport Event Management, Leadership in Sport Organisations, Sport Marketing, Public Relations of Sport Organisations, Social Skills and Psychology of Coaching, Sport Economics
Core learning outcomes:
- independently determine and define the nature of sport problems and, on the basis of mastering and applying research methods, obtain new original information for solving sport management problems
- solve independently defined problems using professional knowledge, methodological apparatus and research techniques of marketing, behavioural and sociological research
- prepare marketing plans and strategies for the sports business sector
- conceive and solve projects in the field of sport management, proposing innovative procedures
Graduates of this study programme have the necessary prerequisites to conduct business independently in the field of sports and to obtain top management positions in all types of sports organisations. They are equipped with key expertise to manage sports organisations, sports facilities and sporting events.
They demonstrate deep knowledge and understanding of current theoretical concepts and methods in the field of sports management. They can independently identify and define research problems in the field of sports, and use scientific methods to obtain the new, necessary data needed to solve these problems. They can apply the acquired skills in for-profit and non-profit sports organisations, or public institutions, to improve the conditions for professional and amateur sport.