MSc in Strategic Marketing
Bedford, United Kingdom
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
21 Sep 2026*
EARLIEST START DATE
Sep 2026
TUITION FEES
GBP 29,650 **
STUDY FORMAT
On-Campus
* for UK and Irish students
** for overseas students | £15,500 - for home students
Key Summary
About: The MSc in Strategic Marketing at Cranfield is a globally recognised programme, ranked 7th in the UK and 25th in the world in the QS Master's in Marketing 2026. Study marketing strategy, branding, market research, digital marketing and big data analytics. Tailor an individual project—academic, company-sponsored or internship-based—and gain industry insight via consulting projects on campus.
Career Outcomes: Career opportunities include roles at Procter & Gamble, Amazon and Microsoft and positions such as Customer Insight Consultant and Marketing Manager. Graduates enter brand management, digital marketing, market research, analytics and marketing consulting, leveraging internships and industry projects to boost employability.
Our Strategic Marketing MSc is a globally recognised programme designed to prepare you for a successful career in marketing and leadership. It is ranked 7th in the UK and 25th in the world in the QS World University Rankings: Master's in Marketing Ranking 2026.
This programme equips you with the advanced knowledge and practical skills required to thrive in today’s fast-evolving marketing landscape. You’ll explore the full marketing spectrum, including Marketing Strategy, Communications and Branding, Market Research, Digital Marketing and Social Media, plus Big Data Marketing Analytics.
A unique feature of the programme is the flexibility to tailor your individual project to align with your career goals. Eligible students can choose from three pathways: a traditional academic project, a company-sponsored project, or an internship-based project.
Why this course?
- This course is designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing.
- You will benefit from an interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals.
- You will develop practical skills through your participation in a marketing consulting project provided by an external business client, and through international marketing case studies.
- You will have access to master classes with reputable industry partners who provide insight into cutting-edge and innovative marketing techniques and practices.
- The diverse, multi-national cohort provides an international learning opportunity, enabling you to share marketing insight and experience.
- The internship-based individual project provides an opportunity to gain real-world experience in a company, while applying your academic learning to real marketing challenges. It not only enhances your practical
- skills but also strengthens your professional network and boosts your employability – giving you a competitive edge in the job market.
- Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.
The course has been developed to produce practical, proactive strategic marketers, and our teaching methods are specifically geared towards encouraging participation, self-development and teamwork. As well as studying core modules, you will complete a marketing consulting project carried out in teams, and you will also undertake an individual project, which can be either an academic or company-sponsored project.
Compulsory Modules
All the modules in the following list need to be taken as part of this course.
- Strategic Marketing for Sustainable Organisations
- Consumer Behaviour in a Global Context
- Accounting and Finance for Strategic Marketing
- Sales and Revenue Management
- Customer Relationship Management and Customer Experience
- Retail and omnichannel management
- Managing Brands
- Marketing Communication
- Research Methods for Business Impact
- Digital Marketing
- Big Data Analytics and Insight
- Marketing Consulting Project
- Individual Project
Elective Modules
The module below is offered as part of students’ preparation for the Certificate in Market Research examination, and is an elective.
- Certificate in Market Research
Keeping our courses up-to-date and current requires constant innovation and change. The modules we offer reflect the needs of business and industry and the research interests of our staff. As a result, they may change or be withdrawn due to research developments, legislation changes or for a variety of other reasons. Changes may also be designed to improve the student learning experience or to respond to feedback from students, external examiners, accreditation bodies and industrial advisory panels.
To give you a taster, we have detailed the compulsory and elective (where applicable) modules which are currently affiliated with this course. All modules are indicative only and may be subject to change for your year of entry.
This course is recognised in International Business Rankings, consistently ranking in the top 10 in the UK across them all.
These include:
- 7th in the UK and 25th in the world: QS World University Rankings: Master's in Marketing Ranking 2026
To help students find and secure appropriate funding, we have collated details of a range of scholarships and bursaries available, which contribute towards fees and/or living costs for graduates applying for full-time Master's courses in business and management.
- Merit Scholarships
- International Scholarships
- Prodigy Finance Student Loans
Visit our website for more information.
Cranfield Strategic Marketing MSc graduates have secured jobs with a diverse range of companies, including British Gas, Procter & Gamble, Amazon, Vodafone, TJX, Kerry, Christian Dior, Henkel, GE, Schlumberger, Ernst & Young, Estée Lauder, Coca-Cola, Mars, Beiersdorf, KMPG Nunwood, Chaumet and Microsoft. Their roles have included Customer Insight Consultant, Junior Manager, Buying and Merchandising Graduate Programme trainee, Marketing Manager and Associate Consultant.
- Recent graduates who want to boost their academic credentials and prepare for a first professional role in marketing.
- Marketing professionals looking to enhance their knowledge and skills and progress their careers.
Marketing Consulting Project Module
The Marketing Consulting Project module simulates a real-life consultancy assignment. You will work in teams in a time-constrained environment, competing against your class colleagues to make the strongest marketing strategy presentation to senior executives from partner firms. You will attend a briefing meeting to define the project, research the situation and consider your options. You will then formulate your recommendations and present them to company leaders at the final client presentation. On completion, you will receive feedback from your supervisor and an industry expert. Companies students have worked with include Google, Nike, Cobra Beer, InterContinental Hotels Group, Acer and Sainsbury’s.
Individual project (academic or company-sponsored)