MSc in Marketing and Leadership
DURATION
26 Months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
GBP 19,250 *
STUDY FORMAT
On-Campus
* fees can be paid in full up front, or in equal annual instalments
Key Summary
Introduction
Our part-time Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022. It is also informed by Cranfield’s Management MSc – which is ranked 5th in the UK and 36th in the world in The Economist Which MBA? Masters in Management (MiM) 2021 ranking.
You will develop your marketing and leadership skills. This practical marketing master’s course focuses on managing change to ensure your company constantly meets evolving customer needs and requirements. You will gain leading-edge insights into marketing and business practice which you can apply within your organisation.
You will gain an understanding of general management functions including strategy, finance, corporate sustainability and change management. You will also learn specialist and advanced subjects relating to strategic marketing including strategic marketing planning, customer management, big data analytics, digital marketing, advertising, and consumer behaviour.
This part-time programme meets the requirements of the revised Level 7 Senior Leader Apprenticeship Standard. Eligible organisations can use £14,000 of their Apprenticeship Levy to cover Part I (The Senior Leader Apprenticeship) of the programme tuition fee. Part II (progression to Marketing and Leadership MSc) can be funded by either your employer or by you.
Ideal Students
- Experienced marketing professionals who are seeking, or required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.
- Early-career professionals who want a "real-world" business education which they can apply directly back to their workplace.
- Second career professionals seeking a change into marketing and leadership positions.
- Self-motivated marketing managers keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders.
Rankings
Cranfield School of Management consistently performs well in international business rankings. We are top 10 in the UK and 34th in Europe in the Financial Times European Business School 2021 Rankings.
Our part-time Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022. It is also informed by Cranfield’s Management MSc – which is ranked 3rd in the UK and 30th in the world in The Economist Which MBA? Masters in Management (MiM) 2019 ranking.
Program Outcome
- Teaching is exclusively focused on postgraduate and executive levels and is designed to nurture your practical business skills and confidence.
- The Centre for Strategic Marketing and Sales possess a worldwide reputation for applied marketing research, particularly focusing on: marketing strategy and planning, strategic sales, key account management, customer relationships and digital transformation.
- You will have a distinctive and collaborative learning experience which is centred on interactive classroom sessions delivered by faculty directly involved with global businesses.
- You will study with a cohort of experienced professionals, build your network and gain insights into marketing and management best practice.
- You will gain knowledge of the latest marketing trends and develop general management skills, to enable you to lead change in your organisation and help you rise to the top of your marketing department.
- You will generate self-awareness and confidence to lead teams drawn from a diverse variety of cultures, business experiences and personalities.
Career Opportunities
Our Marketing and Leadership MSc will enable you to develop your knowledge, skills and abilities while applying what you learn directly in your workplace. The programme will support your career progression, preparing you to successfully carry out senior leadership roles in the future.
You will work with accredited coaches, members of faculty and careers advisors throughout the course enabling you to:
- Discover and develop your leadership and team-working style
- Identify how to enhance your personal effectiveness
- Work out where you want to go professionally
- Learn the techniques of effective team leadership
- Become more sensitive to situations, cultures and contexts
- Prepare to lead change and face future challenges.
Our Career Services team offer: individual career consultations, speaker events, alumni networking, networking workshop, personal and executive career coaching, leadership assessment centre, and more practical skills-based workshops on writing CVs and cover letters and interview skills.