International Marketing BA (Hons) top-up
Coventry, United Kingdom
BA
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2025
STUDY FORMAT
On-Campus
Key Summary
This top-up degree is aimed at students from outside the UK who want to strengthen their business and marketing skills, whilst also developing new marketing specialisms within the international arena.
Course Overview
This course enables you to transform an existing marketing or business qualification into a BA (Hons) in International Marketing, at Coventry University.
- This one or two-year course is designed for students who are studying a degree equivalent to marketing or business course, outside of the UK, such as with one of our international partner institutions.
- The course will build on your existing business and marketing knowledge and skills but then offer opportunities to develop specialised areas of marketing expertise.
- This course is relevant if you want to specialise in the key business discipline of marketing, giving you the flexibility to work in a variety of marketing roles, such as brand management, or developing customer-focused sales strategies.
Why you should study this course
- Convert your existing business marketing-focused qualification into a BA (Hons) degree qualification, from a prestigious University, which has won many awards and whose business school is over sixty years old and has extensive links with the industry.
- This course will enable you to develop a broad range of business and more specific marketing skills and knowledge, creating flexibility to work in a variety of marketing roles, such as brand management, sales strategist or data analytics marketeer.
- This course utilises a variety of innovative teaching spaces, such as the DigiComm Lab, or Simulation suite, to enhance your learning experience and help you prepare for the real world of work.
- You will be taught by expert staff, who have a mix of practitioner and academic experience in business and marketing, and who will use real-world, problem-based approaches to teaching and learning.
- The course is specially designed for international students, where you will study in a supportive environment. Particular attention is given to language support and enhancing your future employability prospects, for your desired career.
The modules studied will develop a strong foundation in international business marketing, whilst also offering opportunities to develop more specialised areas of marketing expertise.
Modules:
- Global Marketing
- Developing Employability Skills for Business
- Big Data
- Marketing Strategy
- Customer Experience
- International Brand Management and Communications
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Upon successful completion of this course, you should be equipped with the required knowledge and skills necessary to pursue career options in marketing, advertising, and digital marketing, as well as more general roles in business analysis, project management or sales management.
Where our graduates work
Our previous marketing graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management with a wide range of large and small organisations such as IBM, Hewlett Packard, Rolls Royce, Procter and Gamble, Jaguar Land Rover, Silverstone, McCann Erickson, Volkswagen, South African Airlines, Millward Brown and Chime Communications.