International Hospitality and Tourism Management BA (Hons)
Coventry, United Kingdom
BA
DURATION
5 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2025
STUDY FORMAT
On-Campus
Key Summary
Develop skills essential for a career in hospitality and tourism management, as well as broader themes in business management that will enhance your understanding of hospitality and tourism in the wider business environment.
Course overview
Learn about the major trends which are transforming the industry – from a greater emphasis on sustainability to technological advances, and from changing customer expectations to new concepts of luxury.
- Develop a sense of professional community, culture and identity through a range of applied learning experiences.
- Build foundations for a successful future career in hospitality and tourism management by exploring networking opportunities with a range of organisations2.
The January start for this course is condensed in Year 1.
Why you should study this course
- London location
You will be studying in the heart of London's engaging neighbourhood of new hotels and cutting-edge restaurants, as well as heritage tourism events and arts attractions. - Global learning experience
This course considers hospitality and tourism from a global perspective, preparing you for a career which understands global issues and could be based anywhere in the world. - Real world experience
The hands-on nature of this course, alongside the opportunity to undertake a work placement or internship2, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career. - Prepare for your future
Your course is designed to ready you for the fast-paced but exhilarating world of hospitality and tourism management. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.
If you choose to start this course in January you will study exactly the same course but over a slightly shorter timescale in Year 1. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.
Year One
The first year focuses on introducing you to key concepts and fundamental principles, to build your understanding of the hospitality and tourism industries. You will be exploring key skills in management practices, and the basics of good business.
Modules
- The Economic Environment of Business
- Professional and Academic Skills
- Introduction to Hospitality Operations
- International Business Cultures
- Contemporary Digital Landscapes
- Principles of Tourism Management
Year Two
In the second year, you will study core modules that explore practical applications of different aspects of hospitality and tourism management.
Modules
- Revenue and Procurement Planning for HTE
- Consumer Behaviour
- Business Law for Hospitality, Tourism and Events
- Food and Beverage Management
- Project Management for Events
- Contemporary Issues in Tourism
Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.
Modules
- UK Work Placement
- International Study/Work Placement
Final Year
In your third year, you will focus on more strategic-related management practices and concepts. You also have the choice of conducting a research project or gaining professional experience through an internship or a simulation.
Modules
- Research Skills for the Services and Creative Industries
- International Business Strategy
- Sponsorship and Brand Management for Hospitality and Events
- Tourism Destinations Management
- Optional modules
- Choose one from the following:
- Dissertation
- Internship Project
- Simulation
- Dissertation
- Internship Project
- Simulation
You could work for:
- a tour operator,
- a travel agency,
- an airline or a cruise company,
- or work in incentive or corporate travel.
Roles will also be open to you in:
- publishing,
- PR,
- journalism,
- IT or consultancy,
- for example, where they relate to hospitality and tourism.
Where our graduates work
Our previous graduates have gone on to work at:
- Mandarin Oriental
- The Ritz
- The Savoy
- Red Carnation Hotels
- Marriott Hotels
- Corinthia Hotels
Further Study
Upon successful completion of our International Hospitality and Tourism Management BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Hospitality and Tourism Management MSc. You could continue to build on what you have learnt, further preparing you to build the managerial aptitudes needed to run operations and manage destinations sustainably.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options, including other locations within the Coventry University Group. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.