Digital Marketing with Data Analytics MSc
City of London, United Kingdom
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2025
STUDY FORMAT
On-Campus
Key Summary
Enhance your marketing-related knowledge, business understanding, critical thinking, and skill sets, to prepare you for a successful career in marketing with specialisation in digital marketing with data analytics.
Course Overview
MSc Digital Marketing with Data Analytics aims to reflect the digitalisation of contemporary marketing and business activities and help graduates for global citizenship, employability, and continuous career development.
- Gain the knowledge, skill sets (cognitive, practical, and transferable) and business awareness required for a successful career in marketing
- Develop a high level of transferable skills relevant to the current work environment that allows you to gain analytical and practical tools to examine complex marketing issues within a global context.
- Study the 18-month Extended Professional Practice route, to gain more practical insights and in-depth experience. See the module section for more details.
Why you should study this course
- Professional accreditation and recognition
Gain a professionally recognised Chartered Management Institute (CMI) Level 7 Certificate in Strategic Management and Leadership Practice, subject to the successful completion of the CMI accredited Professional Development module. - London location
Living, studying, and even working in London can give you extraordinary exposure to marketing in many shapes and forms. The location gives you ready access to observe world-leading and innovative practice relevant to your degree. - Industry insight
The course is taught by experts in business, from both academic and professional backgrounds (please note staff are subject to change). There are extensive links to industry through networking events, client-based projects, and an exciting programme of industry speakers, subject to availability. - Real-world experience
For more in-depth experience, you can also choose to study this course over 18 months which includes a period of Extended Professional Practice. You will explore what you’ve learnt in more detail through professional experiences with a host organisation or in a campus-based professional experience. - Prepare for your future
Your learning will be very much applied, ensuring that it relates directly to your chosen industries and to the workplace, and your tutors will aim to create opportunities for experiential learning. Teaching and assessments are often work-based, and could include case studies, simulations, presentations, live projects for clients, work experience, field trips, company visits, and guest lectures.
This course provides you with the core knowledge, understanding and skill sets to operate successfully within a marketing-related operation and learn specialised fundamentals in a digital context. We aim to link theory to practice providing up-to-date context and understanding of how marketing operates within the contemporary corporate world.
Courses
Digital Marketing with Data Analytics MSc
- Digital Transformation
- Digital Marketing Strategy
- New Media Communications and Content Marketing
- Buyer Behaviour in the Digital Era
- Data Analytics for Digital Marketers
- Creativity and Brand Storytelling
- Marketing Management and Planning
- Research Methods for the Creative and Service Industries
- CMI Leading Diverse Workforces
Final Semester Project Options
Choose one from the following:
- Internship Consulting Project, Creative Service Industries
- Dissertation for the Creative and Service Industries
- Industry Simulation
Digital Marketing with Data Analytics MSc with Extended Professional Practice
Modules: All mandatory modules as listed for the MSc, plus:
MSc with Extended Professional Practice
This route integrates theory and practice by engaging in a substantive professional experience or a campus-based project related to your subject. The EPP extends the full-time MSc from 12 to 18 months. You will organise your own internship.
You will work within a host organisation2 in the form of an internship or in a campus-based professional experience, addressing an issue or project brief in an area relevant to the subject you have studied. You will look to build on your prior course knowledge and skills to enhance your professional experience and expertise, with the aim of improving your employability.
You will study two compulsory non-credit-bearing modules:
- Postgraduate Professional Practice 1
- Postgraduate Professional Practice 2
These provide on-campus activity time to enable you to get the most out of your Extended Professional Practice.
You must also complete:
- Postgraduate Professional Practice Project
This module applies your learning in a real business setting to enable you to reflect on and consolidate your knowledge, skills and experience into a final project report.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
The course intends to help you become a future-ready marketer and equip you with the knowledge, skills sets (cognitive, practical and transferable) and business awareness required for a successful career in marketing. No matter your aim to be self-employed, an entrepreneur, head of your own company, or to work for private business, not-for-profit organisations or government agencies, digital marketing can provide several contemporary tools to help you deliver success.
As you progress through each module towards the completion of the degree of MSc Digital Marketing with Data Analytics, your engagement with the course and online immersion will improve your digital capabilities in the post-digital world. Enhanced digital literacy is one of the top skills for employers today and, as such, this course can contribute to increasing the skills portfolio of its graduates.
Once again, this MSc Digital Marketing with Data Analytics course seeks to provide a developmental framework that immerses students in marketing-related subjects to enhance your career-readiness and employability. The Course Team has designed the curriculum to include new approaches to understanding and actioning marketing, such as digital disruptions, and how the changing digital landscape continues to shape marketing operations and the client or consumer environment.