Coventry, United Kingdom
DEGREE TYPE
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
STUDY FORMAT
On-Campus
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with our Digital Marketing Management MSc.
Course overview
Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.
- Modules focused on how to manage global teams.
- Oversee the entire digital marketing process.
- Explore theoretical knowledge, skills and personal attributes to help you become a leader in the digital marketing industry.
Why you should study this course
- Study in our DigiComm Lab (subject to availability), a space designed for marketing students where you have the opportunity to get hands-on experience of the latest technology.
- Modules on topics such as disruptive technologies and managing digital marketing projects aim to provide you with knowledge in digital marketing that may prove essential in a potential future digital marketing career.
- Coventry University is currently a Chartered Institute of Marketing (CIM) accredited study centre which provides the opportunity, upon successful completion of this course, to top up your master’s to obtain the CIM Professional Diploma in Marketing qualification. Criteria, application and fees apply.
- Aims to support you to become an autonomous learner, to work with self-direction and originality, with the ability to blend theory and practice in complex situations, and to have an appreciation of how evidence-based research can inform and enhance your performance as a potential future digital marketing manager.
- Develop your own area of expertise through the Postgraduate Dissertation/Consultancy Project.
Admissions
Curriculum
This course currently includes the Professional Development Module - Leading Strategic Change through Creativity and Innovation. Each of the participating postgraduate courses currently have an individually tailored version of the Chartered Management Institute (CMI) Professional Development module.
Modules
- Contemporary Issues in Research
- Digital Marketing Strategy
- Disruptive Technology in Marketing
- Marketing Strategy, Planning and Control
- Consumer Behaviour
- Marketing Communications
- Digital Marketing Analytics
- Managing Global Marketing Teams
- Leading Strategic Change through Creativity and Innovation
- Project
Program Tuition Fee
Career Opportunities
On successful completion of this course, you will be able to:
- Apply the latest scientific and technical concepts and theories and developments in strategic digital marketing, marketing planning and marketing communications principles to solve issues using a range of tools at the forefront of digital marketing management practice.
- Critically analyse and evaluate consumer behaviour in a digital marketing context and understand the impact of ethical, sustainable and societal considerations on transformative consumer culture.
- Develop a technical and scientific understanding of contemporary global and national strategic digital marketing and disruptive technology issues to make informed digital marketing management decisions.
- Synthesise multifaceted technical and complex issues in digital marketing analytics, managing global marketing teams and strategic digital marketing issues both domestically and globally.
- Construct, critically evaluate, recommend and execute a digital marketing project and a marketing communications campaign to meet the corporate objectives of different organisations.
Where our graduates work
Previous graduates have secured positions in a wide variety of digital marketing areas, such as social media campaign management and website analysis working with leading organisations worldwide such as McCann, Zurich and many others.