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Coventry University Digital Marketing Management MSc

Coventry University

Digital Marketing Management MSc

Coventry, United Kingdom

1 up to 2 Years

English

Full time, Part time

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Sep 2025

On-Campus

Key Summary

    About: The Digital Marketing Management MSc focuses on the skills and knowledge needed to excel in the digital marketing landscape. This one-year program covers various aspects, including digital strategy, analytics, and social media marketing. Students will engage in practical projects and case studies to enhance their learning experience.
    Career Outcomes: Graduates can pursue roles such as digital marketing manager, social media strategist, content marketing manager, or SEO specialist. This program prepares students for a dynamic career in various industries, ensuring they are equipped for the demands of the digital economy.

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Introduction

Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with our Digital Marketing Management MSc.

Course overview

Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.

  • Modules focused on how to manage global teams.
  • Oversee the entire digital marketing process.
  • Explore theoretical knowledge, skills and personal attributes to help you become a leader in the digital marketing industry.

Why you should study this course

  • Study in our DigiComm Lab (subject to availability), a space designed for marketing students where you have the opportunity to get hands-on experience of the latest technology.
  • Modules on topics such as disruptive technologies and managing digital marketing projects aim to provide you with knowledge in digital marketing that may prove essential in a potential future digital marketing career.
  • Coventry University is currently a Chartered Institute of Marketing (CIM) accredited study centre which provides the opportunity, upon successful completion of this course, to top up your master’s to obtain the CIM Professional Diploma in Marketing qualification. Criteria, application and fees apply.
  • Aims to support you to become an autonomous learner, to work with self-direction and originality, with the ability to blend theory and practice in complex situations, and to have an appreciation of how evidence-based research can inform and enhance your performance as a potential future digital marketing manager.
  • Develop your own area of expertise through the Postgraduate Dissertation/Consultancy Project.

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