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Coventry University Digital Marketing Management MSc

Coventry University

Digital Marketing Management MSc

Coventry, United Kingdom

MSc

1 up to

2 years

English

Full time, Part time

Request application deadline

Sep 2025

On-Campus

Key Summary

    About : The Digital Marketing Management MSc is designed to equip students with the skills to thrive in the evolving digital marketing landscape. This program combines theory and practical application, focusing on key topics such as digital strategy, content management, and analytics. The course duration is typically one year full-time or two years part-time.
    Career Outcomes : Graduates can pursue a variety of roles, including digital marketing manager, SEO specialist, and social media strategist. This program prepares students for careers in both corporate and agency environments, offering solid foundations for leadership positions in digital marketing.

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Introduction

Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with our Digital Marketing Management MSc.

Course overview

Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.

  • Modules focused on how to manage global teams.
  • Oversee the entire digital marketing process.
  • Explore theoretical knowledge, skills and personal attributes to help you become a leader in the digital marketing industry.

Why you should study this course

  • Study in our DigiComm Lab (subject to availability), a space designed for marketing students where you have the opportunity to get hands-on experience of the latest technology.
  • Modules on topics such as disruptive technologies and managing digital marketing projects aim to provide you with knowledge in digital marketing that may prove essential in a potential future digital marketing career.
  • Coventry University is currently a Chartered Institute of Marketing (CIM) accredited study centre which provides the opportunity, upon successful completion of this course, to top up your master’s to obtain the CIM Professional Diploma in Marketing qualification. Criteria, application and fees apply.
  • Aims to support you to become an autonomous learner, to work with self-direction and originality, with the ability to blend theory and practice in complex situations, and to have an appreciation of how evidence-based research can inform and enhance your performance as a potential future digital marketing manager.
  • Develop your own area of expertise through the Postgraduate Dissertation/Consultancy Project.

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