Corvinus University of Budapest
MSc in Marketing
Budapest, Hungary
MSc
DURATION
4 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 2,500 / per semester *
STUDY FORMAT
On-Campus
* Tuition fee (EEA) | 3,700 EUR/semester (Non-EEA)
Start your international marketing career! Business solutions for a sustainable future
Master the marketing tools to create customer experience and innovative strategy. The program aims to train future marketing leaders capable of making complex marketing strategy decisions across various industries, both in domestic and international companies. Our students are equipped with competencies that enable them to meet the challenges of an increasingly digital marketing environment.
What we offer
- Learn through corporate case studies and simulations of strategic marketing decisions.
- Modules include data-driven marketing, channel management and online marketing communication.
- Engaging learning experience using innovative teaching methods.
- Focus on both digital marketing and skill development.Real business projects and simulations.
Students who arrive with appropriate business education can apply for the one-year Marketing Strategy and Innovation programme !
We welcome students interested in the marketing profession, even from other disciplines. Besides acquiring basic economics, business, and marketing knowledge during the foundation year, we offer the opportunity to deepen their professional knowledge in different fields of marketing. Moreover, students can specialize in contemporary marketing fields, such as online marketing communication, innovative channel management, or data-driven marketing. In the second semester, students can enroll in international double-degree programs or the CEMS program.
Our graduates progress to roles including: Market Analyst and Researcher, Brand and Product Manager, Key Account Manager, Digital Marketing Specialist, Trade Marketing Specialist, Sales Manager, E-commerce Expert, Media Planner and Buyer, Internal Communication and PR Manager, Advertising Manager.
Examinations
In addition to traditional assessment methods (tests, exams), the Marketing MSc program uses a number of other assessment methods, such as real-life corporate project assignments, individual case study solutions, participation in class discussions, simulation task assessment, portfolio method, and self-assessment.
Year 1
Core Courses*
- Applied Market Research Method
- Marketing Management
- Integrated Marketing Communication
Year 2
Core Courses*
- Marketing Innovation and New Product Development
- Services, Marketing and Customer Experience
- Branding Strategies
* The above is not an exhaustive list. Corvinus University of Budapest reserves the right to change modules.
There will be 3 modules from which you can choose: Online Marketing Communication, Innovative Channel Management, and Data-driven Marketing. Each module closes with a Business Project course.