Cork University Business School
MSc Management and Marketing
Cork, Ireland
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 19,700 / per year **
STUDY FORMAT
On-Campus
* EU closing date: rolling deadline | Non-EU closing date: open until all places have been filled or no later than 30 June
** Non-EU fee | EU fee: €10,800
Key Summary
Our MSc Management & Marketing program is a one-year degree program designed specifically for graduates who have taken no, or limited, management or marketing modules in their undergraduate degree, but wish to pursue a career in business. The subjects covered throughout the program include Human Resource Management, Leadership, Organizational Dynamics, Project Management, Business Strategy, Marketing Management, Branding, Social Media, and Business Ethics, among others.
Our Management and marketing students typically come from a variety of backgrounds, including science, arts, engineering, accounting, medicine, nursing, psychology, law, and social science. The uniqueness of the program is that we place great emphasis on the strategic, operational, and innovation aspects of management and marketing, which are essential for business careers in any knowledge-based economy. Assignments are both theoretical and practice-orientated, enabling students to solve real-world business problems through a series of case studies and business challenges, making them ready to contribute positively to society and industry following graduation.
Our graduates have gone on to work for a diverse range of organizations, including Nike, Gym+Coffee, The 2 Johnnies Podcast, Dell, Accenture, Deloitte, Meta (Facebook), and Google, among many others.
Why Choose this Course
Unique Aspects of the Program
- Specialist conversion program for students with non-management and marketing undergraduate degrees who are looking to pursue a career in business, management, or marketing.
- The program is accredited by the Institute of Management Consultants and Advisers (IMCA).
- Opportunity to complete a work placement with one of our industry partners, or a self-secured placement, towards the end of the degree program. The program has a dedicated placement manager to help you secure a placement, should you wish to complete one as part of the degree program.
- Unique mode of teaching incorporating a diversified range of subjects, field trips, lectures from industry specialists, and practical assessment.
- Specialist Personal & Professional Development Module, incorporating CV & Online Portfolio Building, Interview Skills, Team Building Skills, and Communication Skills.
- Practitioner and specialist program delivery across certain modules, including field trips and workshops.
College of Business and Law Available Scholarships
We support our postgraduate community by offering scholarships and bursaries to prospective and current students. Please see the College of Business and Law Available Scholarships page for more information.
The MSc Management & Marketing program is delivered over 12 months, in two parts, using a combination of:
- Lectures
- Interactive workshops
- Case studies and class discussion
- Industry presentations
- Company visits
- Guest speakers
- Research seminars
Part I runs for Semesters one and two (covering mid-September until the following March). During this time, you will study a core selection of subjects (see below) in both management and marketing.
In Part II students complete the Applied Research Project module (30 credits), providing students with an opportunity to work with our industry partners and apply their knowledge to solving real-world business problems. Your chosen research will be undertaken with either (i) your secured work placement organization, (ii) one of our industry partners who require the completion of a research/consultancy project, (iii) a research project provided by your academic mentor, or (iv) a self-directed project, such as examining the feasibility of a new business start-up.
Modules
Part I (60 credits)
- MG6302 Introduction to Marketing (5 credits)
- MG6303 Ethical Issues in Business (5 credits)
- MG6304 Market Research (5 credits)
- MG6305 People and Organisations (5 credits)
- MG6306 Consumer Behaviour (5 credits)
- MG6308 Marketing Communications (5 credits)
- MG6309 Strategy (5 credits)
- MG6315 Project Management (5 credits)
- MG6320 Foundations of Management (5 credits)
- MG6329 Organisational Dynamics (5 credits)
- MG6335 Professional and Personal Development (5 credits
- MG6336 Digital Marketing for International Markets (5 credits)
Part II (30 credits)
- MG6830 Applied Research Project (30 credits)
Learning Outcomes for MSc (Management and Marketing) (NFQ Level 9, Major Award)
On successful completion of this program, you will be able to:
- Communicate and work effectively to a high professional standard;
- Demonstrate advanced analytical and problem-solving skills associated with effective practice;
- Engage in the advanced application of frameworks and techniques in organizational settings;
- Demonstrate creative, reflective, and personal development;
- Display competency in management and marketing practice and research;
- Develop a career path in management and marketing.
Learning Outcomes for Postgraduate Diploma in Management and Marketing (NFQ Level 9, Major Award)
On successful completion of this program, you will be able to:
- Communicate and work effectively to a high professional standard;
- Demonstrate advanced analytical and problem-solving skills associated with effective practice;
- Engage in the advanced application of frameworks and techniques in organizational settings;
- Demonstrate creative, reflective, and personal development;
- Display competency in management and marketing practice and research.
The nature of any management and marketing course means that on completion of the course, you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy. As such, people who have graduated from this course have found employment in a wide variety of industries, including:
- Education
- Food and drink
- Financial services
- Information Systems & Analytics
- Travel and Tourism
- Retail
- Manufacturing
- Sport
Recent graduates have found employment in a variety of companies, including:
- Nike
- Gym+Coffee
- The 2 Johnnies Podcast
- Dell
- Accenture
- Deloitte
- Meta (Facebook)
- Apple
- Kerry Group
- Musgrave Group
And many more…
Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.
Examples of Graduate Career Roles
- Business Advisory & Consultancy
- Brand Management
- Social Media Analyst
- Entrepreneurship
- Human Resource Management
- Operations & Project Management
- Media Creation