Copenhagen Business School MSc in Economics and Business Administration - Sales Management
Copenhagen Business School

Copenhagen Business School

MSc in Economics and Business Administration - Sales Management

Copenhagen, Denmark

MSc

English

On-Campus

Key Summary

    About : The MSc in Economics and Business Administration - Sales Management focuses on equipping students with the necessary skills and knowledge to excel in sales leadership roles. This program emphasizes strategic thinking, sales analytics, and customer relationship management. Students engage in practical training and case studies, preparing them for challenges in the commercial environment.
    Career Outcomes : Graduates can pursue diverse career paths in sales management, business development, and strategic marketing. Opportunities include roles such as Sales Manager, Marketing Strategist, and Business Analyst, catering to various sectors looking for skilled professionals in sales and economics.

The SAM programme, has a strategic focus on the evolving sales function influenced by digitalisation, AI, and analytics. SAM prepares you for commercial leadership in the dynamic business world. This programme is more than traditional sales; it's about crafting value through innovative strategies and understanding the financial impact of your decisions. At SAM, you'll learn vital skills for commercial leadership, including value creation and understanding financial impacts. The programme focuses on customer-related costs, profitability, and effective value creation methods. This knowledge forms a clear, fact-based foundation for making strategic sales decisions, which are crucial for improving business performance in customer equity, profitability, and lifetime value. For sales and marketing managers, developing advanced financial skills is essential to identify and leverage the financial potential of sales strategies.