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Copenhagen Business School BSc in Business Administration and Digital Management
Copenhagen Business School

BSc in Business Administration and Digital Management

Copenhagen, Denmark

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Key Summary

    About: The BSc in Business Administration and Digital Management focuses on equipping students with skills in business operations and the digital landscape. It covers various areas such as management, marketing, finance, and digital innovation. Students engage in hands-on projects and case studies to apply their learning in real-world contexts. This program typically lasts three years and aims to develop strategic thinking and problem-solving abilities.
    Career Outcomes: Graduates can pursue careers in roles like business analyst, digital marketing manager, operations manager, or IT project manager. The skills gained can also lead to positions in consulting or entrepreneurship.

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Introduction

Digital innovation, new technologies and advanced ways of working with data shape and change virtually all aspects of how companies and other organisations do business. Digital information, including “big data”, creates new ways for companies to develop their activities and strategies. Social media and new communication platforms require companies to find new ways of managing communication internally as well as their relations with partners and customers. Planning, development, administration, and production are increasingly optimised through digital systems. In addition, organisations and the people who work within them must adapt to new ways of working, thinking and managing.

To manage this digital complexity businesses need specialists who not only understand digital innovation, data and technologies, but also the strategic goals organisations set and the business conditions and market challenges they face. This expertise is what BSc DM aims to help you develop. It does not focus on technology as such, but rather on the interactions and interrelations between technology, data, business and society. It is not so much about understanding specific IT systems or solutions as understanding how digital transformations and data-driven approaches open new ways of working and at the same time pose new challenges.

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