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Convertas Advanced Customer Relation Management
Convertas

Convertas

Advanced Customer Relation Management

Dubai, United Arab Emirates

Course

5 days

English

Full time

On-Campus

Key Summary

    About: The Advanced Customer Relation Management program focuses on developing strategic skills in customer relationship management and enhancing customer engagement. This course provides relevant theories and practical insights, preparing students to manage complex customer interactions effectively through both traditional and digital platforms.
    Career Outcomes: Graduates can explore careers in customer relationship management, including roles as customer service managers, client relationship specialists, and business development managers. Additional opportunities may arise in marketing and sales management, where skills in understanding customer needs can drive company success.

Good customer service can be considered the big differentiator between firms. While competing products are often similar and can anyway be easily duplicated, good customer service is a holistic system, requiring a sustained organization-wide effort, driven by the top and permeating all aspects of the organization's culture. The resulting customer-centric organization becomes a formidable competitor whose model cannot be easily copied. In this course, we look at what it takes to build a customer-centric organization.

Case studies, self-evaluation exercises, application of service quality tools, video clips with debriefs, oral and written questions resulting in debates, and more are all used in this course in addition to brief consultant and participant presentations.