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Confederation College Bachelor of Business Administration - Marketing
Confederation College

Bachelor of Business Administration - Marketing

Thunder Bay, Canada

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English

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Sep 2025

On-Campus

Key Summary

    About: The Bachelor of Business Administration (BBA) in Marketing offers students a comprehensive understanding of marketing concepts and strategies. The program is designed to develop critical thinking, analytical skills, and marketing expertise through a blend of theoretical knowledge and practical application. Students engage in various projects, case studies, and internships that prepare them for the dynamic business environment.
    Career Outcomes: Graduates can pursue careers in areas such as marketing management, brand management, digital marketing, sales, and market research. This degree provides the foundational skills necessary to thrive in diverse business roles and contribute to organizational success.

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Introduction

A career with measurable results! Marketing provides you with so many career choices, from working in product and services industries and not-for-profits to creating your own business enterprise. If you like to think outside the box, are people-oriented, enjoy planning and strategizing and are results-driven, a career in marketing could be for you.

Confederation College’s Business Administration - Marketing three-year diploma program expands on your existing knowledge from our two-year Business - Marketing program. In the third year, you will take advanced courses in digital marketing, social media and retail management, as well as have the opportunity to fully plan and execute a fundraising event. Your last semester will be dedicated to a work placement so that you get real-world experience, giving you an even bigger advantage in the job market.

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