Coastal Carolina University E. Craig Wall Sr. College of Business
Marketing Major
Conway, USA
Bachelor's degree
DURATION
LANGUAGES
English
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
Key Summary
About: Marketing students learn to understand the marketplace and build marketing strategies that connect buyers and sellers. The major emphasizes experiential and applied learning, social media, business analytics, sustainability, branding, pricing, promotion, and distribution. The Wall College of Business offers hands-on opportunities, internships, student clubs including the American Marketing Association (AMA) chapter, an online BSBA degree completion, and faculty with industry experience.
Career Outcomes: Graduates pursue roles like marketing manager, brand manager, digital marketer, social media manager, market researcher, product manager, and sales manager in marketing, advertising, consulting, or corporate strategy. consumer behavior, analytics, market analysis, campaign management, experiential learning.
Marketing students focus on understanding the marketplace and developing appropriate marketing strategies for their organizations. Marketers bring buyers and sellers together in the marketplace to allow each party to realize their desired outcomes. For buyers, this means solutions to their problems. For sellers, this typically means increasing market share, revenue, profitability, and other outcomes. Marketers create items of value (goods, services, ideas, etc.) that are priced, promoted, and distributed in a competitive and dynamic marketplace.
The Student Experience
- Experiential and applied learning integrated throughout the major.
- Online BSBA completion program available.
- A cutting-edge curriculum in areas such as social media, business analytics, and sustainability.
- Active and strong American Marketing Association (AMA) chapter.
- Online BSBA degree completion program available.
