BA Creative Media
Tat Chee Avenue, Hong Kong
BA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
HKD 170,000 / per year *
STUDY FORMAT
On-Campus
* for non-HK citizens | 10,000 HKD acceptance fee + 450 HKD application fee
Key Summary
The BACM major crosses the boundaries between different digital media arts practices and combines critical studies and creative practice. You will acquire both breadth learning and specialist training in media arts and study courses in photography, computational art, gaming and interactive media, sound, animation, film and media art installation.
This major is an innovative programme that advocates inter-medial creative practices. The programme fuses art, culture and media technology, covering a wide range of subjects such as cinema, animation, photography, sound, installation, interactive media, video game and new media art etc. The curriculum places strong focuses on applied learning and integrative training of creativity and technology. Students are expected to develop professional competency and creative and critical thinking via hands-on learning and studio practice. This major is designed to train creative talents and practitioners who not only possess cultural sensibility but are also equipped with strong technological literacy, ready and adaptable for the cultural sphere, creative industry and media sector of the 21st century.
Graduates are qualified for a broad range of positions in media, art, design, and film industries. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, Internet, and multimedia design, art-writing, art/media education, art/cultural management, and exhibition design. The BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry.
BACM graduates should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities.
Entrance Scholarship Scheme
CityUHK has an Entrance Scholarship Scheme for international students with excellent academic performance who are admitted to full-time government-funded bachelor's degree programmes.
The Scheme offers three kinds of scholarships:
- Top Scholarships of HKD210,000 (approximately USD27,000), covering annual tuition fees, university-managed accommodation and partial living expenses
- Full Tuition Scholarships, covering annual tuition fees (approximately USD21,800)
- Half Tuition Scholarships, covering half of the annual tuition fees (approximately USD10,900)
Applicants do not have to apply for these scholarships. The appropriate level of scholarship is awarded based on merit. Students who receive the scholarship are required to attain a Cumulative Grade Point Average (CGPA) of 3.2 or above each year throughout their period of study in order to renew the scholarship.
Diversity Grant
Non-local students admitted from underrepresented nationalities except Top Scholarship recipients will be eligible for the new grant of HKD 30,000 per annum.
Awardees will be required to engage in a volunteer activity to enhance internationalisation of CityUHK annually. The grant will be paid in installments and automatically renewed each year.
HKSAR Government Scholarship Fund
The Fund supports outstanding non-local students to pursue undergraduate studies in Hong Kong, with targeted scholarships made available to first-year full-time students from countries/regions along the Belt and Road, such as Indonesia, Malaysia, Thailand, Myanmar and Mongolia.
Outstanding Athletes Entrance Scholarship for Non-Local Students
This scheme is to provide opportunities for outstanding student athletes to study in CityUHK. Through the provisions of scholarships, it is hoped to attract high performing international athletes to CityUHK and further enhance the performance of university sports teams. Selected students will be able to receive Outstanding Athletes Entrance Scholarship of up to HK$200,000 (approximately USD25,600) per annum for International / Continental Level.