CETT - Barcelona School of Tourism, Hospitality and Gastronomy

Master in Hospitality Management

Managers, owners of tourist accommodation, entrepreneurs and university graduates

The Master's Degree in Hotel and Food and Beverage is a study program designed for businesspeople, students, and entrepreneurs. This university degree offers a cross-curricular vision of the hotel and catering industry without renouncing specialization.

The Master's degree responds to the hotel and restaurant industry's need to incorporate new executive profiles. Leaders with a solid foundation in management and business management to face the sector's changes.

It is aimed at all those who need to strengthen their knowledge of management, organization, and business planning in hotels, companies, and catering establishments or wish to learn about the latest trends or advance professionally.

The Master focuses on four profiles:

• Executives and professionals in tourism management positions: The current social and economic situation requires that professionals in the sector update their knowledge and professional skills and learn about the latest trends and tools that affect their professional specialization.
• Owners of tourist accommodation and restaurants: Entrepreneurs and proprietors who wish to improve their strategies, techniques, and tools for management and leadership.
• Entrepreneurs: People with initiative interested in undertaking and developing projects in this sector. They want to know the keys to success in the hotel and food and beverage business, understand its risks and deepen their business management knowledge and direction.
• University graduates: People with a university degree and a minimum of two years of experience who wish to boost their careers and expand their professional contacts in catering and tourist accommodation.

In the first part, the Master's degree addresses the core subjects in the two specialities to lay the foundations of business management systems specific to the hotel and catering sector. A second part, allows specialization in business management through its two particular specialities:

Specializations of the Master's Degree in Hotel and Food and Beverage Management

The specializations are learning itineraries that provide you with more outstanding expertise in your academic and professional career. Thus, the Master's degree allows you to choose between two specialities. However, if you want to take more than one, contact our student orientation team, and they will give you all the details.

Hotel Management Speciality

This speciality focuses on the most relevant aspects of hotel management. You will learn from the sector's operational characteristics, with subjects such as Operations Management in Lodging, to the strategic part, with subjects such as Marketing Management and Economic-Financial Management.

Combining all the subjects allows you to understand and comprehend sustainability, corporate social responsibility, investment analysis, and customer-centric approaches. These are strategic elements that contribute to differentiation in a competitive and dynamic tourism market.

Food and Beverage Management Speciality

This speciality focuses on understanding the world of catering from a business results-oriented perspective.

Learning takes place through a deep immersion in real cases of leading companies in the market, which provides a very accurate notion of the market and the current challenges.

Subjects such as Product and Service Innovation or Experience Management allow identifying customer needs in particular contexts. Other subjects such as Operations Management or Catering and Collectivities will teach you the latest technological tools to manage and make profitable gastronomic businesses or events.

Which objectives will you achieve with the Master's Degree in Hotel and Food and Beverage Management?

The overall objective of the Master's Degree in Hotel and Beverage Management is to give you the knowledge and tools to be able to:

• Lead, manage and transform accommodation and catering companies and businesses.
• Make strategic and operational decisions in dynamic and agile contexts.
• Internalize management models based on sustainable criteria in the social, economic, and environmental fields.
• Make the most of the opportunities offered by digitalization. Both for its commercialization, as well as to undertake and create specific products and services.

Which competencies will you acquire with this master's?

The general competencies you will develop are:

• Design and implement commercial strategies for new business opportunities in the sector.
• Coordinate and lead the commercial activity in hotel and catering companies.
• Optimize economic, financial, and human resources.
• Evaluate investments and make decisions on new projects, managing and controlling the associated risks.
• Define the necessary policies in line with the strategic objectives of the project.
• Develop digital skills for business management.
• Identify, pose or solve a problem in a relevant and creative way.

Professional areas

This master's degree, with a practical and professional approach, will allow you to develop your career in the following areas of work:

• Public Administration
• Travel Services & Transport
• Hospitality
• Catering
• Industry & Operations
• Gastronomy & Restaurant
• Retail & Product
• Marketing & Events
• Consultancy
• Technology 

Career Opportunities

The main career opportunities are:

• Managing director of hotel or restaurant companies or groups
• Corporate area manager in hotel or restaurant chains
• Food & Beverage Director
• Marketing manager of a hotel organization
• Hotel division manager in business groups
• Operations supervisor in a group catering centre
• Consultant or trainer for tourist accommodation companies
• Entrepreneur in the accommodation and catering sector