Madrid, Spain
DURATION
12 months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest start date
TUITION FEES
Request tuition fees
STUDY FORMAT
Distance Learning
Key Summary
Introduction
The Online Master's Degree in Pharmaceutical Marketing has been designed to provide students with an orderly, comprehensive and practical overview of the strategic analysis and decision-making processes in companies in the various areas of the pharmaceutical sector.
By mastering the tools applicable to the strategic decision-making processes of companies that allow for profitable and efficient business development, graduates of this program will be able to access different responsibilities as well as opportunities for future professional growth.
The complexity of the pharmaceutical sector is creating a high demand for qualified professionals who, based on a broad knowledge of the current structures, legislation and procedures of the sector, can provide an up-to-date vision and a great capacity to adapt to new business opportunities.
- Practical and applied ONLINE methodology: The development of knowledge through active methodologies applied to online training models allows students to combine their studies with the rest of their professional and personal life obligations.
- Personalized monitoring: In addition to the teaching staff, students will have a group of tutors at their disposal who will personally monitor their progress, to guide the student at each stage and resolve any difficulties they may face during the course.
- Connection with the reality of the sector: Both the role of the Program Manager of the course, who has designed and directs its delivery, and the teaching faculty are made up of active professionals, guaranteeing the connection with the working reality of all students and the direct application of the knowledge they acquire during the course to their workplace.
Technical Sheet
General information
- Duration: 12 months
- Equivalence: 60 ECTS
- Methodology: 100% online
- Continuous assessment of knowledge
Calls
Students have the opportunity to plan their training schedule together with their tutors. In this way, each future student can establish the time when the rest of their responsibilities will allow them to achieve the best academic performance and the time to apply the knowledge acquired during the course in their professional field.
Methodology
This Online Master's program is developed over 1 academic year.
During this period, 2 virtual classes will be activated per week and each student will have the possibility of requesting from their personal tutor the virtual tutorials they deem necessary to resolve any difficulty they may encounter during the study of content.
- 24/7 virtual campus: students can access it 24 hours a day, 7 days a week from any device with an Internet connection.
- Compatible with work and family life: each student decides where, when and how they want/can access the course content, taking into account the rest of the professional and family responsibilities that occupy their daily lives.
- Personalized advice: from the first moment to the end of the training process, students will be accompanied by qualified professionals who they can turn to to resolve any difficulties they may encounter.
- Constantly updated content: To ensure the highest quality of our training, our content is subject to continuous review and updating by our teaching staff, ensuring the direct application of the knowledge acquired during the course in the professional field.
Admissions
Curriculum
The online Master's Program in Pharmaceutical Marketing is structured into the following content blocks:
Introduction to the pharmaceutical sector
Review of the global pharmaceutical market by company, country, product, therapeutic group and drug. The most relevant mergers and acquisitions, new products being launched, biotechnology companies and trends in the main markets by type of product sold: prescription, generics, EFPs, Parapharmacy, hospital, etc.
Pharmacy is studied in a comprehensive manner, taking into account its organization, authorization, transmission, operation, legislation, figures and international models.
- The pharmaceutical market.
- The pharmacy.
Pharmaceutical value chain
The course analyses the evolution of pharmaceutical products from their creation in research departments to their distribution and marketing. The subject block reviews in detail the processes of patenting, clinical development, manufacturing and registration, with special attention to EMA and FDA procedures.
Until a few years ago, regulatory approval of the product completed the necessary but invisible technical tasks for its commercial exploitation. But today it is necessary to study in detail the procedures for obtaining prices and financing, both nationally and internationally, as well as the optimal management of Business Development that allows for creating greater value for the product.
- Drug development.
- patents.
- Structure of a pharmaceutical laboratory.
- Manufacturing of medicines.
- Introduction to biopharmacy/pharmacology.
- Regulation.
- Pharmaceutical distribution.
- Price regulation and market access.
- Business development.
Legal framework
The topics that make up this block address the need to control the activity of information dissemination and promotion of pharmaceutical companies in order to comply with the Legislation. To this end, the Advertising Law and the PharmaIndustria Code of Ethics are reviewed in depth, as well as their most current implications with transparency procedures. The activity of the Scientific department includes practical aspects such as the management of observational studies and the management of the SML or of maximum demand such as the Pharmacovigilance function:
- Scientific service.
- Regulation of advertising and promotion.
- Ethical code.
Business management tools
The objective is to provide students with specific skills in areas supporting commercial management and may provide them with professional entry into areas of great interest. The block covers aspects such as: types of studies, types of sources, types of research, types of forecasts, performance analysis, competitive intelligence, CRM management, commercial action metrics, territorial management, KPIs, etc.
- Market research.
- forecasting.
- Business Intelligence.
Sales
The commercial structure, organization and operation of the sales network are analyzed. The different types of organization, the functions of the JNV and the area managers, the selection, evaluation, training and coaching of the network. The medical visit, its plan and materials, its regulation, control and efficiency ratios are studied.
Given the growing importance of the pharmacy as a destination for commercial action, time is devoted to actions, materials and management of the point of sale in the pharmacy.
- Structure of a sales department.
- Sales network.
- The medical visit.
- Merchandising and point-of-sale actions.
- Formation of the commercial network.
Fundamentals of Marketing
It provides a solid foundation on the subjects on which it is based.
With a practical approach, the product, its life cycle, its environment, the pricing strategy in an aggressive regulatory environment, the segmentation procedures, target selection and geolocation are reviewed. The types of positioning with their tests and maps, the types of distribution, the channels and strategies
- Introduction to general marketing.
- Product Strategy.
- Price Strategy.
- Segmentation.
- Positioning.
- Distribution Strategy.
Professional marketing management
Review of aspects that have a strong impact on the commercial function, such as communication, stockholder management, social marketing and interaction with scientific societies, opinion leaders and patient associations. Applications to the pharmaceutical world of social networks, e-detailing, mobile apps, and multi-channel tools, gamification, e-learning, etc. are studied.
A professional Marketing Plan will be designed in a tutored manner and the strategic marketing areas that a marketing professional must manage will be reviewed.
- Pharmaceutical communication.
- Stockholder Management.
- Direct marketing. DTC.
- Medical marketing.
- e-marketing.
- Marketing plan.
- Strategic marketing.
Financial concepts necessary for a marketing professional
The financial concepts necessary for a marketing professional are studied in depth:
- Balance sheet, income statement, cash flows, financial statement analysis, cost accounting, budgets.
- Financial planning.
Marketing to specific markets
The Specific Markets Marketing block is necessary given the great diversity that exists between the different submarkets, so it is necessary to know both the common elements and the differentials of each sector in order to optimize their management:
- OTC and Consumer Care Marketing.
- Medical Devices Marketing.
- Marketing of nutritional supplements.
- Marketing of generic products.
- Marketing of hospital products.
When and how to use external networks
The models and costs will be studied in order to provide a highly effective commercial tool. The chapter is completed with a review by an expert consultant on job searching, the use of social networks, the creation of the ideal CV, preparation for the job interview and the post-interview in order to maximize job opportunities.
Career Opportunities
This course is designed to develop the student's professional skills and abilities to the maximum in the following areas of specialization and fields of activity in the field of marketing, strategic and commercial management:
- National pharmaceutical laboratories.
- International pharmaceutical laboratories.
- Market research institutes.
- Strategic consulting for the pharmaceutical industry.
The professional perfection acquired by the student through the completion of the Online Master in Pharmaceutical Marketing will allow him/her to develop his/her professional career successfully in the following departments of pharmaceutical laboratories:
- Marketing.
- Trade and sales.
- Medical department.
- International Areas.
- Market Research.
- Business Development.
- Communication and Advertising.