Online Master in Agri-Food Industry Management
Madrid, Spain
DURATION
12 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
Request tuition fees
STUDY FORMAT
Distance Learning
Key Summary
Introduction
Comprehensive management of an agri-food industry represents a huge competitive advantage as it allows: opening new commercial channels, increasing sales, improving consumer confidence, selling innovative products, avoiding food alerts and crises, minimising impacts, improving production costs, etc.
The Online Master in Agri-Food Industry Management has been designed to provide in-depth knowledge of the sector from all key areas in order to compete successfully in the current and future food market, such as: internationalisation and globalisation, innovation, logistics, marketing, legislation, business development, etc.
- Practical and applied ONLINE methodology: The development of knowledge through active methodologies applied to online training models allows students to combine their studies with the rest of their professional and personal life obligations.
- Personalized monitoring: In addition to the teaching staff, students will have a group of tutors at their disposal who will personally monitor their progress, to guide the student at each stage and resolve any difficulties they may face during the course.
- Connection with the reality of the sector: Both the role of the Program Manager of the course, who has designed and directs its delivery, and the teaching faculty are made up of active professionals, guaranteeing the connection with the working reality of all students and the direct application of the knowledge they acquire during the course to their workplace.
Technical Sheet
General information
- Duration: 12 months
- Equivalence: 60 ECTS
- Methodology: 100% online
- Continuous assessment of knowledge
Calls
Students have the opportunity to plan their training schedule together with their tutors. In this way, each future student can plan the time when the rest of their responsibilities will allow them to achieve the best academic performance and the time to apply the knowledge acquired during the course in their professional field.
Methodology
This Online Master's program is developed over 1 academic year.
During this period, 2 virtual classes will be activated per week and each student will have the possibility of requesting from their personal tutor the virtual tutorials they deem necessary to resolve any difficulty they may encounter during the study of content.
- 24/7 virtual campus: students can access it 24 hours a day, 7 days a week from any device with an Internet connection.
- Compatible with work and family life: each student decides where, when and how they want/can access the course content, taking into account the rest of the professional and family responsibilities that occupy their daily lives.
- Personalized advice: from the first moment to the end of the training process, students will be accompanied by qualified professionals who they can turn to to resolve any difficulties they may encounter.
- Constantly updated content: To ensure the highest quality of our training, our content is subject to continuous review and updating by our teaching staff, ensuring the direct application of the knowledge acquired during the course in the professional field.
Admissions
Curriculum
The online Master's program in Agri-Food Industry Management has been structured into 10 content blocks:
Management Skills
Economic and Financial Management
- Construction of financial statements: balance sheet and income statement.
- Equity structure.
- Analysis of financial statements: operating ratios, profitability, control elements, evolution of operations, margins, etc.
- The funds generated.
- Efficient use of resources.
- Concretizing the business plan: financial forecasts.
- Financing growth and financial leverage. Investment decisions: NPV, IRR and cost of capital.
- Valuation of companies.
- Fusions and acquisitions.
People and Team Management
- Introduction to management skills.
- Leadership and management skills in the 21st century. Agile Leadership.
- Emotional intelligence
- Networking and Personal Branding. Career Development. Job Search.
- Problem analysis and decision making. Game theory models.
- Selection and search for opportunities.
- Strategic HR planning
- Communication of corporate culture.
- Evaluation systems. Remuneration policy and compensation.
- Good practices in HR management. Management by objectives and high-performance teams. Trends in HR management.
Set the Course
- Introduction to strategic management.
- The theory on strategy in the company and its models.
- Strategic analysis methodology.
- External analysis.
- The functional development of corporate strategy.
- Targeted marketing.
- Business development.
- Leadership and strategy.
- Fusions and acquisitions.
- Food sector. Overview.
- Food institutions.
- Agents of the food sector.
- Legislation. Regulations. Legislative process.
- Legislation. Sanctioning procedure. Tools.
- Trends: What are they? General trends.
- Product and channel trends. COVID-19.
- Consumption and consumer trends.
- Trends. Adapted commercial formats.
- New ways of consuming and hybrid formats.
Laying the Foundation
- Food Quality and Safety. HACCP Self-Control System.
- Food Quality and Safety. Microbiology. Shelf Life.
- Food Quality and Safety. Audits.
- Traceability. Business sense.
- Traceability. Ascending, descending. In process.
- Traceability in agri-food farms.
- Labeling. Importance for the end customer.
- Labeling. Labeling law.
- Nutrition labelling and nutritional declarations.
- International references. Introduction, ISO 9001.
- ISO 22000, FSSC 22000.
- IFS, BRC, Global GAP
- Halal. Kosher. Quality brands. Organic product.
Marketing and Communication
- Marketing. What it is. Market and market segmentation.
- Marketing. Brand and positioning.
- Marketing. Consumer behavior.
- Marketing Mix. Product and price.
- Marketing Mix. Distribution and advertising.
- Communication and social networks in the food sector.
Innovation and Transformation
- R&D. Open Innovation 1.
- R&D. Open Innovation 2.
- R&D+i. Innovation development management.
- R&D&I. Tax deductions. Aid.
- Fundamentals of food technology and food.
- Basic food technologies.
- Specialized food technologies and trends (I).
- Specialized food technologies and trends (II).
- Lean Manufacturing. Introduction.
- Lean manufacturing management tools.
- Six Sigma and other complementary tools in Lean Manufacturing.
- Implementation of Lean Manufacturing.
- Latest technologies. News by sector.
Internationalization and Market Research
- Internationalization plan. Strategies.
- Market selection and export issues.
- Export issues and tools.
- Case studies: Australian wine and olive oil. Export tools.
- Market research. What it is. Sources of information. Quantitative techniques.
- Market research. Qualitative and mixed techniques.
New Market Opportunities
- New foods
- Food tourism
- Food tourism. Case studies. Napa Valley.
Marketing and Sales
- Commercial organization. Commercial alternatives.
- Team management and sales network management.
- Marketing channels: Food. HORECA.
- Marketing channels: E-commerce and other channels.
Crisis and Compliance
- Fraud. Prevention 1.
- Fraud. Prevention 2.
- Fraud. Management.
- Alerts and crises. Management.
- Alerts and crises. Crisis management plan.
- Alerts and crises. New skills. Online environment.
- Compliance. Tax and criminal liability.
- Compliance. Fraud control.
- Compliance. Standards.
- Compliance. Standards 2.
- Food Defense. Legislation.
- Food Defense. Food Defense Plan.
- Food Defense as a tool for export.
Challenges of the Sector
- Challenges for mass distribution. Present and future challenges.
- Challenges for mass distribution. Omnichannel. COVID-19.
- Challenges for mass distribution. Importance of public relations and lobbying work.
- Sector challenges. Macro challenges.
- Challenges of the sector. Challenges of the food chain.
- Challenges of the sector. Challenges of the food company.
- Challenges of the sector. Food chain law.
Career Opportunities
The Online Master's Degree in Management of Agri-Food Industries provides students with theoretical and practical specialization in the management and direction of companies in the food industry in order to advance their professional career in various sectors of activity:
- Technical consultancies.
- Certifying companies.
- Food analysis laboratories.
- Food processing companies
- Distribution chains, restaurants, communities, catering.
Students will have acquired solid specialized knowledge that will allow them to develop their professional career within the following departments, both nationally and internationally:
- Food quality and safety
- Production
- R&D
- Marketing / Sales
- Marketing and Business Development