DURATION
8 months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
Request tuition fees
STUDY FORMAT
On-Campus
Key Summary
Introduction
The MBA in Pharmaceutical & Healthcare Industry is a postgraduate program that aims to train future leaders for the direction and management of companies in the Pharmaceutical, Health Technology, Healthcare and related sectors.
The program is designed to provide students with the skills and tools necessary for the development of their professional careers in the different strategic departments of companies, providing an innovative and cooperative vision in the areas of management and business development, mainly.
Thus, the MBA in Pharmaceutical & Healthcare Industry will provide the student with a cross-sector vision that will allow him to train to manage products and solutions that help create a new paradigm in the health sector:
- Putting the patient at the center of the system.
- Exploit the possibilities that new technologies represent to improve the health and quality of life of patients.
- Develop strategies that serve to understand and satisfy the needs of all the actors that make up the health ecosystem at this time of profound transformation.
This program is an indispensable tool for achieving comprehensive training for participants, as it promotes the development of knowledge and tools that will boost their professional profile, thanks to the acquisition of leadership skills, team management and decision-making in changing and highly competitive environments.
Thus, the MBA program in Pharmaceutical & Healthcare Industry allows you to learn:
- The health industry sector in Spain, actors and general framework
- Business organization
- Cross-cutting business models and evolution towards the proposed solution
- Basis for the marketing process in the healthcare sector
- Regulatory processes and innovation in the healthcare industry
- Digital transformation in healthcare and the development of connected healthcare (Big Data, personalized medicine, e-health, artificial intelligence, agile methodology, etc.)
- Strategies towards differentiation in the health industry sector.
Train in the new paradigm of health and technological innovation.
- Connection with the reality of the sector: A teaching staff made up of active professionals, visits to companies organised during the course, the preparation of a Business Plan as a final assessment and the completion of professional internships for students who wish to do so, guarantee the connection with the working reality of all students and the direct application of the knowledge they acquire during the course to their workplace.
- Practical and applied methodology: Students will receive all the material (notes, documentation and practical cases) necessary to make the most of the course through the CESIF Virtual Campus, having access to the different learning materials and tools at any time and from any device. During the development of the contents of this Master, the application of knowledge on practical cases and the connection with the reality of the sector, allows students to be able to implement them directly in their future jobs.
Technical Sheet
The MBA in Pharmaceutical Industry & Healthcare can be taken at the CESIF headquarters in Madrid and Barcelona on the following provisional start dates:
Madrid:
Start: October 2025.
Completion: July 2026.
Final Master's Project submission: September 2026.
Class schedule: Monday to Thursday, 6:00 p.m. to 9:30 p.m.
Barcelona:
- Start: November 2025.
- Completion: November 2026.
- Final Master's Project submission: March 2027.
- Class schedule: Monday to Thursday, 6:00 p.m. to 9:30 p.m.
To ensure excellence in our programs, the number of places per group is limited.
Admissions
Curriculum
The MBA in Pharmaceutical & Healthcare Industry is structured into 7 modules in order to delve into all the aspects necessary for a complete student training.
Introduction and ecosystem of the health industry: pharmaceutical and healthcare.
- Pharmaceutical industry environment in Spain and Europe.
- Health technology sector and its value for health.
- New healthcare model based on patient-centered technology.
- Wellness and health sector as a new value for society.
- Legal Framework of the Health Industry: Legal Department, compliance.
- Public sector and contracting methods for the health industry.
- Patient-oriented models. The patient is the new decision-maker in his or her health.
- Models focused on the role of the consumer - Well Being.
Business environment and people management in the pharmacy and healthcare sector.
- Culture, mission and vision of companies in the Healthcare sector.
- Business organization models by sectors of activity.
- Business organization models in healthcare and pharmaceutical industry companies.
- Introduction and vision of the HR Department.
- People and talent management in Pharma & Healthcare companies.
- Mentoring in the health sector.
- Skills of professionals in the pharmaceutical and healthcare sector.
- Evolution of the product to the proposed solution for new professional skills.
- New environments and management skills in the health sector.
Regulatory framework applicable to the healthcare market and Q&R department in companies in the healthcare industry. Market access in the pharmaceutical and healthcare sector
- Market access in the pharmaceutical and healthcare sectors.
- Introduction to Medication Records and Q&R Department Functions.
- Registration of health and cosmetic-food products.
- Quality assurance and continuous improvement.
- Pharmacovigilance of medicines and safety management in other products.
- Evolution of the legal framework and need to adapt the regulatory framework.
- Obtaining the price and refund concept.
- Pricing and reimbursement strategies. Market access as a key department in the industry.
Medical Affairs in Healthcare, Pharmacy and Biotech companies. Evolution towards Add Value Generation
- Research, development and innovation in the health sector (R&D&I).
- Drug life cycle and actions of the Medical Affairs department.
- Generation of clinical evidence and evolution to Real world data.
- Generation of added value and value dossier.
- The role of MSL in the Pharma and Healthcare industry.
- Introduction to health economics and health outcomes assessment.
- Management of a Medical Affairs department from a global department perspective.
Marketing and communication in the pharmaceutical and healthcare sector.
- Introduction to the marketing department. Functions, profiles and interrelations.
- Elements and development of the marketing and promotion plan.
- Application of the marketing plan in the healthcare sector.
- Digital marketing fundamentals.
- Application of digital marketing for health and companies in the sector.
- Functions of a communications department. CSR, Crisis management, Brand management.
- Health communication tools.
- Multichannel and omnichannel.
Sales and Business Development in the marketing of products and solutions in the health sector
- Introduction to the commercial department - Business Development.
- Business Intelligence and strategic planning.
- Elements for commercial management and efficiency.
- Strategic account and Account management.
- Development of commercial offer and contracting method by customer profile.
- Business development and collaborative environments. Partnership and Joint Venture in health.
- E-commerce in health and direct to consumer sales.
Operations in companies in the health sector. Importance of operations and supply chain in the health business
- Strategic planning. Demand to plan.
- Custormer delivery and impact on results.
- Order to Cash.
- Customer fulfillment strategy.
- Innovation model in operations and supply demand in the pharmaceutical and healthcare industry.
Active lifecycle analysis: financial activity in healthcare companies
- Introduction to the financial department.
- Basic finance for non-financial professionals.
- Financial department: activity controlling and provision and purchasing management.
- Forecasting and impact on annual plan and operating results.
- Cost strategies and strategic planning.
- Management by indicators and handling of KPIs.
- Project management and profit and loss statement. P&L management and analysis.
Innovation management in healthcare companies. E-Health and connected health. Technologies to transform health
- Innovation models.
- Technology and applications in health. Connected health.
- Personalized medicine, Big data and health applications.
- Process transformation through E-health.
- Artificial intelligence and future health models.
- Digital therapeutics (DTx) and a new market for Pharmahealthcare
Methodologies for differentiation in the management of pharmaceutical and healthcare companies
- Orientation towards continuous improvement and LEAN growth.
- Methodology fundamentals: Canvas and Agile.
- Prepare for decision making.
- Empowering entrepreneurship
Skills and personal development 3.0.
- Personal marketing. Individual development plan.
- Personal branding. Career advice.
- Development of communication and negotiation skills.
- Teamwork, cooperation, official presentations and effective time management.
Program Outcome
The health sector is undergoing constant transformation and will do so even more in the coming years with the emergence of new technological solutions that require a new competency profile.
It will be based on experimentation, management skills and a comprehensive vision of the health sector from the pharmaceutical industry, the medical and paramedical device sector and the creation of solutions for users, patients and health institutions.
With the MBA in Pharmaceutical & Healthcare Industry you will achieve:
- Gain a comprehensive view of all areas encompassing the healthcare industry sector.
- Generate critical capacity on how to solve emerging challenges, such as the use of new technologies or the digitalization of health.
- Acquire knowledge and practical experience to create a differentiated professional profile that allows providing added value to clients in the sector.
- Develop skills to improve employability in companies or institutions in the sector.
Students will receive comprehensive training adapted to the reality of the sector, which will enable them to effectively manage and direct departments in any pharmaceutical, biotechnology, medical device or other organization in the health sector. They will learn about the particularities of the field, obtaining a comprehensive view from a faculty of active professionals with experience in their companies and positions.
Career Opportunities
The MBA in Pharmaceutical & Healthcare Industry is especially aimed at:
- University graduates interested in accessing business areas in pharmaceutical, biomedical, medical device or healthcare companies in general, such as: Pharmacy, Biotechnology, Biomedicine, Biology, Genetics, Medicine, Veterinary Medicine, Food Sciences, Chemistry, Business Administration and Management, Marketing and Sales, Finance; or branches of engineering and technical qualifications with a speciality in Bioengineering or Bioinformatics.
- Professionals in the sector who are looking to strengthen their profile through a cross-disciplinary training programme on specific business strategies adapted to new markets, in which they can develop key professional skills to reach the next step in their career.
CESIF meets the needs of each student in a personalized way, helping them to design their own career plan in companies in the pharmaceutical, biotechnology, veterinary, chemical, consumer health and medical devices sectors.