Master in Marketing Management and Commercial Leadership of Pharmaceutical Industries
- Madrid, Spain
- Barcelona, Spain
Master degree
DURATION
9 months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
The Master in Marketing Management and Commercial Leadership of the Pharmaceutical Industry offers students comprehensive and practical training in the planning and management techniques that they must master in the different positions they can apply for within the sales, medical marketing or management departments in the pharmaceutical industry. The teaching of part of the program in English encourages the development of this skill for all students and strengthens their profile to successfully focus on their future professional career.
In the current environment of the sector, pharmaceutical companies are constantly investing in research to launch new products on the market. This makes it necessary to recruit highly qualified professionals for their sales and marketing departments, who are capable of designing successful commercial strategies in increasingly global and competitive markets.
The national pharmaceutical industry is one of the key sectors of our economy. Its figures confirm its high productivity and its great competitiveness in international environments. With a turnover of over 14 billion euros, this sector directly employs more than 40,000 people each year.
Connection with the reality of the sector: a faculty made up of active professionals, visits to companies organised during the course and professional internships for students who wish to do so, guarantee the connection with the working reality of all students and the direct application of the knowledge they acquire during the course to their workplace.
Practical and applied methodology: during the Master's degree, students develop a large part of the content studied through its application in practical cases. In work groups, students must undertake the resolution of practical cases related to each fundamental area addressed: market research, commercial-sales, medical department, management, marketing and finance.
Institutional recognition: this qualification is endorsed by the National Business Association of the Pharmaceutical Industry (Farmaindustria).
Technical Sheet
The Master in Marketing Management and Commercial Leadership of Pharmaceutical Industries can be taken at our CESIF headquarters in Madrid and Barcelona, according to the provisional schedule detailed below:
Madrid:
- Start: October 2025.
- Completion: July 2026.
- Final Master's Project submission: September 2026.
- Class schedule: Monday to Thursday, 6:00 p.m. to 9:30 p.m.
Barcelona:
- Start: January 2026.
- Completion: September 2026.
- Final Master's Project submission: December 2026.
- Class schedule: Monday to Thursday, 6:00 p.m. to 9:30 p.m.
The Master's program in Marketing Management and Commercial Leadership of Pharmaceutical Industries includes the following content blocks:
Access to the pharmaceutical industry and its environment
- Current affairs and trends in the pharmaceutical sector.
- Different departments of the Pharmaceutical Industry.
- The product life cycle, from clinical trials to patent loss.
Strategic marketing
- Structure and roles of the Marketing department.
- Marketing strategy. Company vision, portfolio and product.
- Market analysis. Understanding the pathology and the competitive environment.
- Audience analysis. Payers, prescribers and patients/consumers.
- Value proposition.
Operational Marketing
- SWOT analysis and its actionability.
- Segmentation and targeting. Personalization of the value proposition. Customer Centricity.
- Content generation.
- Communication.
- Financial and logistical responsibilities.
- Evaluation of results.
Digital marketing and Big Data in the pharmaceutical industry
- Digital Marketing and Omnichannel.
- Business Intelligence.
Commercial management and effective sales leadership
- Structure and roles of the sales department.
- Business strategy. Market adaptation and product life cycle.
- Business planning and management.
- Account plan. Structure and monitoring.
- The sales visit. The medical visit. The visit to the pharmacy.
- The remote visit.
- Coordination with other field roles.
- Introduction to commercial excellence.
Medical marketing
- Medical Department - Responsibilities.
- Activities and Positions: Medical Science Manager and Medical Advisor.
- Clinical Trials.
- Pharmacovigilance.
Market Access and Pharmacoeconomics
- Access Department - Responsibilities
- Market Access. Institutional Relations. Regional and Local Access.
- Market Access in strategic decisions
- Pricing Policy. Refund.
- Pharmacoeconomics. Concepts.
Financial strategy: management, control and decision making
- Financial statements: The construction of the balance sheet and income statement.
- Financial forecasts: the concretization of the strategy.
- The cash flow.
- Investment projects. NPV and IRR.
Regulatory environment
- Pharmaceutical legislation.
- Ethical code.
- Patents and trademarks.
- Data protection.
Personal development and profile 3.0
- Professional Careers (Linkedin. Personal Branding)
- Individual development plan
- Management as a lever for professional growth.
- Critical thinking and adaptive leadership.
- Teamwork, cooperation, time management.
TFM
- Marketing plan.
- Marketing workshops.
- Marketing Master’s Thesis.
Conferences
- Hospital market and main submarkets.
- Consumer Health Market.
- Generic and biosimilar markets.
- MedTech Industry.
- The role of distribution in marketing strategies.
- Rare diseases.
This programme has been specially designed to train highly qualified professionals to join the sales and marketing departments of pharmaceutical and related companies, being able to design successful commercial strategies in increasingly global and competitive markets.
In a dynamic sector, in which companies must contribute to research for the launch of new products on the market on an ongoing basis, training such as that offered by this program to its students is the basis for access to a job market that offers multiple opportunities in this field.
The national pharmaceutical industry is one of the key sectors of our economy. Its figures confirm its high productivity and its great competitiveness in international environments, with a turnover of over 14 billion euros, and it directly employs more than 40,000 people each year.