Graduate Certificate in Interactive Media Management
Toronto, Canada
DURATION
3 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
CAD 5,094 *
STUDY FORMAT
On-Campus
* tuition 3 semesters Canadian students; CAD 23,539 - tuition 3 semesters International students
Key Summary
Introduction
Program Details
- Program Code: 6410
- School: School of Communications, Media, Arts, and Design
- Credential: Ontario College Graduate Certificate
- Program Type: Graduate Certificate program
- Program Length: 1 year/ 3 semesters
- Location: Story Arts Centre
Interactive Media Management at Centennial College prepares students for various user experience design, project management and communications roles in multiple industries. Graduates possess the ability to develop digital strategy, create compelling content, and intuitive design interfaces, conduct user research and execute digital projects.
You'll find this graduate certificate program facilitated through the School of Communications, Media, Arts and Design at the Story Arts Centre. The program aims to create exemplary professionals with interpersonal and ethical decision-making skills. Interactive Media Management alumni excel in diversified industries, including mass media, digital entertainment, creative agencies, corporate communications, game studios, marketing and advertising firms, non-profit, education, health, government organizations and software design firms. Moreover, freelancing and creating small business opportunities are also successfully pursued by graduates.
Your courses will teach you how to plan all elements of an effective interactive digital experience, starting with assessing your audience to accommodating their needs through interface design. By the end of the program, students work on two real-world client-driven projects and publish their digital portfolios.
The interactive digital media industry is booming, and the demand for interactive media management experts continues to grow. To help meet this demand, this collaborative and project-driven program will emphasize:
- Digital Strategy
- UX Design
- Content Strategy and planning
- Interactive storytelling
- Analytics
- Digital project management (Gant charts, budgets, project management, agile methodology)
- Researching and surveying the interactive media management landscape
Admissions
Curriculum
Semester 1
- ENGL-700 Professional English Communications
- IMMT-711 User Experience Design
- IMMT-712 Content Planning
- IMMT-713 Project Management 1
- IMMT-714 Interactive Strategy
- IMMT-715 Development Tools 1
- IMMT-716 Video for Interactive Media
- IMMT-717 Emerging Trends
- IMMT-718 Interactive Media Industry
- IMMT-719 Introduction to Graphics Applications
- IMMT-799 Storyworks
Semester 2
- IMMT-721 Senior Project
- IMMT-722 Collaborative Project
- IMMT-723 Project Management 2
- IMMT-724 Interactive Narrative
- IMMT-725 Development Tools 2
- IMMT-726 Analytics
- IMMT-727 Business Strategy
- IMMT-728 Studio Mentorship
Semester 3
- IMMT-731 Entrepreneurship
- IMMT-732 Pitches and Presentations
- IMMT-733 Career Networking
- IMMT-750 Field Placement
Program Outcome
Program Highlights
- One Individual Project - Design your interactive project: from generating concepts to designing high-fidelity prototypes.
- Two Work Experiences - Students get industry work experience through Storyworks and a 9-week Field Placement.
- One Portfolio - Students publish their digital portfolio in the final semester and showcase their work in an industry-style trade show.
- Infinite Possibilities - The program prepares you for various user experience design, project management, and communications roles in various industries.
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Facilitate effective completion of both individual and collaborative interactive media projects.
- Use and evaluate best practices and tools to design and develop dynamic, rich-media content.
- Conduct and evaluate a thorough assessment of the requirements of a complex interactive media project.
- Co-ordinate the development, budgeting, planning and professional presentation of a complex interactive media project.
- Design and coordinate a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles, and applying conceptual and theoretical frameworks.
- Manage the building of effective and dynamic complex Web sites and/or mobile applications.
- Propose solutions to ethical and professional issues arising in an online environment.
- Apply research and conceptual skills to propose optimal solutions for mobile/multimedia/Web development problems and facilitate these skills within the project team.
- Provide creative leadership that results in the effective design, development and implementation of complex interactive media projects.
- Evaluate the financial, technical and artistic success of a complex interactive media project and present recommendations for improvement.
Career Opportunities
Career Outlook
- UX designer
- UX researcher
- Product designer
- Content strategist
- Digital strategist
- Social media manager
- Project manager
- Front end developer
Areas of Employment
- Interactive and game studios
- Advertising agencies
- Marketing companies
- PR agencies
- TV broadcasters
- Radio stations
- Content production companies (video, animation)
- Government, financial and tetail sectors
- High-tech industries
- Freelance production/strategy