Graduate Certificate in Advertising - Creative and Digital Strategy
Toronto, Canada
Graduate Certificate
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2027
TUITION FEES
CAD 4,464 / per year *
STUDY FORMAT
On-Campus
* tuition 2 semesters Canadian students; CAD 15,693 - tuition 2 semesters International students
Key Summary
About: The Graduate Certificate in Advertising – Creative and Digital Strategy at Centennial College trains creators for digital advertising and marketing. Facilitated by the Story Arts Centre in Toronto, it blends digital media with business and marketing. You’ll learn creative strategy, digital storytelling, brand engagement, entrepreneurship and emerging platforms, plus writing, concept development, art direction and presentation. The program includes a second-semester field placement and experiential lab and team-based instruction.
Career Outcomes: Graduates can work as creative strategists, digital copywriters, art directors, content creators, social media managers and digital marketing specialists in agencies, in-house teams, startups or freelance roles and consulting.
- Program Code: 6425
- School: School of Communications, Media, Arts and Design
- Credential: Ontario College Graduate Certificate
- Program Type: Graduate Certificate program
- Program Length: 1 year/ 2 semesters
- Location: Progress Campus
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry.
This Advertising graduate certificate program is facilitated by the Story Arts Centre in Toronto and blends Centennial College's experience in digital media with its strengths in business and marketing. The program will focus on helping you create engaging digital experiences built on a solid creative strategy. You'll become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.
You'll acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation, and entrepreneurialism through your courses. You'll also learn new technologies and platforms that will keep you informed about recent innovations in the digital creative field.
The program will focus on five key areas:
- Creative strategy, to ensure advertising meets clients' business objectives;
- Digital storytelling, to build on the power of storytelling in developing impactful creative advertising;
- Brand engagement, to create strong connections with consumers;
- Entrepreneurship, to foster essential business skills that encourage innovation and risk-taking;
- Emerging platforms to ensure you're up-to-date on the latest digital technology impacting the advertising industry.
During a second-semester field placement, you'll participate in team assignments, working in a collaborative environment in the real world.