Diploma In Business – Marketing

Program Outline

Program Vocational Learning Outcomes

Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.

1. Contribute to the development of a marketing* plan that will meet the needs or goals of a business or organization.

2. Contribute to the development of an integrated marketing communication plan* of a product*, concept, good, and/or service based on an identified market need or target.

3. Contribute to the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to market needs.

4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product*, good, and/or service to respond to an evolving market.

5. Contribute to the development of strategies related to pricing for a product, good, and/or service.

6. Analyze the viability of a concept, product*, good, and/or service in local, national, or global markets.

7. Participate in conducting market research to provide the information needed to make marketing decisions.

8. Communicate marketing information persuasively and accurately, in oral, written, graphic, and interactive media formats.

9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.

10. Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships.

11. Develop learning and development strategies to enhance professional growth in the field.

12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives.

13. Operate within a framework of organizational policies and practices, when conducting the business of the organization.

Program Highlights

• Small class environments provide regular opportunities to connect with industry-experienced marketing faculty members.
• An emphasis on global citizenship brings the discussion of the world and its events into the classroom in value-added ways.
• Because the diploma you earn reflects high standards of learning, it is recognized in Canada and abroad.
• This program helps you to build your skills portfolio with a curriculum that combines broad marketing concepts with specialized marketing skills, along with training in popular business software.

Global Citizenship and Equity Portfolio

You will develop a portfolio documenting your engagement with the College's signature global citizenship and equity competencies. For more information on Global Citizenship and Equity, the GC&E Portfolio, opportunities for international travel, and available supports, please visit www.centennialcollege.ca/citizenshipandequity.

Career Outlook

• Marketing assistant
• Account supervisor
• Sales and service representative
• Merchandising assistant
• Advertising assistant
• Blogger
• Promotions assistant
• Customer service representative

Education Pathways

Start in a diploma program, end with a degree! Successful graduates of this Business - Marketing program have the opportunity to apply their credits towards further study at the degree level. Listed below are the degrees from partnering institutions that are available for this program.

Please note that each partner pathway has a specific minimum grade requirement in order to qualify for transfer credits, which are assessed by the partner institution.