Business – Marketing
Centennial College
Key Information
Campus location
Online Canada
Languages
English
Study format
Distance Learning
Duration
2 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
Business – Marketing (2305)
Centennial College's Business – Marketing program will prepare you to be the essential link between an organization and its customer base. You'll start this certificate program by learning business basics such as accounting, organizational behaviour, business software, customer service and international business. These topics will create a solid foundation for the marketing courses and topics that will follow, including:
- Marketing theory and case-based problem solving;
- Marketing communications, which will include advertising and promotion;
- Account management;
- Sales and service.
In addition to theory led by experienced faculty members, the Business – Marketing program will help you explore the various areas of marketing through case studies, projects, computer simulations and technologies.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Semester 1
- Financial Accounting Concepts
- Fundamental of Business
- College Communication 1
- Applied Business Software 1
- Global Citizenship: From Social Analysis to Social Action
- Principles of Marketing
Semester 2
- College Communication 2
- Applied Business Software 2
- Human Resources Management
- Mathematics of Finance II
- Marketing Communications
Semester 3
- Business Culture and Collaborative Practices
- Principles of Microeconomics
- General Education Elective
- International Business Concepts
- Retailing
- Professional Selling
Semester 4
- Careers
- Principles of Macroeconomics
- General Education Elective
- Organizational Behaviour
- Practical Applications in Marketing
- Marketing Research
- Digital Marketing
Program Outcome
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
- Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
- Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services.
- Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
- Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
- Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
- Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
- Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
- Analyze the viability of marketing products, concepts, goods, or services in an international market or markets.
- Participate in conducting market research to provide information needed to make marketing decisions.
- Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
- Participate in the development of a business plan.
- Apply the principles of business ethics and corporate social responsibility.
- Use professional sales techniques to make a sale.
- Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.
Program Tuition Fee
Career Opportunities
Career Outlook
- Marketing assistant
- Account supervisor
- Sales and service representative
- Merchandising assistant
- Advertising assistant
- Blogger
- Promotions assistant
- Customer service representative
Areas of Employment
- Commercial
- Financial
- Retail
- Manufacturing
- International
- Sports/events and entertainment
- Non-profit organizations
- Start-ups
- Digital marketing agencies
- Advertising agency
- Enterprise corporations
English Language Requirements
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