Online Canada
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest start date
TUITION FEES
Request tuition fees
STUDY FORMAT
Distance Learning
Key Summary
Introduction
Business Administration – Marketing (2303)
The Business Administration – Marketing program will help turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy.
This business program will cover broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study will include:
- Marketing research
- Marketing communications (such as advertising and promotion)
- Digital marketing (such as direct marketing, e-marketing and customer relationship management)
- Brand planning
Courses will use case studies and industry software such as Tableau and Envision. Additionally, lectures and assignments will help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Semester 1
- Financial Accounting Concepts
- Fundamental of Business
- College Communication 1
- Applied Business Software 1
- Global Citizenship: From Social Analysis to Social Action
- Principles of Marketing
Semester 2
- College Communication 2
- Applied Business Software 2
- Human Resources Management
- Mathematics of Finance II
- Marketing Communications
Semester 3
- Business Culture and Collaborative Practices
- Principles of Microeconomics
- General Education Elective
- International Business Concepts
- Retailing
- Professional Selling
Semester 4
- Principles of Macroeconomics
- General Education Elective
- Organizational Behaviour
- Practical Applications in Marketing
- Marketing Research
- Digital Marketing
Semester 5
- Business Ethics
- Professional Business Elective
- Brand Management
- B2B Marketing & Channel Management
- International Marketing
- Introduction to Supply Chain and Business Operations
Semester 6
- Careers
- Professional Business Elective
- Creativity & Managing Innovation
- Marketing Analysis
- Consumer Analysis
- Strategic Marketing Planning
Program Outcome
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
- Develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
- Develop strategies for the efficient and effective distribution of products, concepts, goods, and services.
- Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
- Evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
- Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
- Project the impact of a marketing initiative using quantitative information.
- Address marketing problems and opportunities using a variety of strategies and tactics.
- Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
- Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
- Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.
- Conduct primary and secondary market research to provide information needed to make marketing decisions.
- Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
- Assist in the development of a business plan.
- Apply the principles of business ethics and corporate social responsibility.
- Use professional sales techniques to make a sale.
- Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.
Program Tuition Fee
Career Opportunities
Career Outlook
- Marketing coordinator
- Account manager
- Marketing analyst
- Promotions coordinator
- Sales representative
- Assistant brand manager
- Public relations assistant
- Advertising coordinator
- Blogger
- E-marketer
- Social media coordinator
- Search engine optimization specialist
Areas of Employment
- Advertising agencies
- Retail and retail corporations
- Not-for-profit organizations
- Financial institutions
- Sports events and entertainment
- International businesses
- Manufacturers
- Start-up companies