CEI: CENTRO DE ESTUDIOS DE INNOVACIÓN - DISEÑO Y MARKETING

Master of Graphic Design

This graphic design master's degree is our master's degree par excellence and one of our strengths for more than 30 years as a graphic design school.

In the Master in Graphic Design, students will learn corporate identity, advertising design, digital image processing or photo retouching, editorial design and the most important theoretical and practical foundations in the conception and development of any creative or advertising process. On the one hand, during the Graphic Design module (Adobe Design Tools), the use of the tools that allow us to create designs to communicate what is desired is explored in depth: Adobe Illustrator, Adobe Photoshop and Adobe InDesign. Thanks to these tools from the Adobe suite, students will acquire the professional knowledge to know how to create, edit and retouch images – digital image processing – thanks to Adobe Photoshop, exploit all the possibilities of Adobe Illustrator to create any advertising design, brand or illustration and create perfect editorial designs with Adobe InDesign.

In a second phase of this master's degree, during the Graphic Production and Creativity module, the student is expected to learn the skills necessary to program, project, coordinate, select and organize a series of factors and elements with a view to the realization of projects or objects intended for visual communication, graphic production and advertising, structured in three parts:

• Graphic Production: In this part of the master's degree, students will obtain the necessary knowledge to carry out graphic production processes in compliance with the techniques for the different printing and display systems: definition of "graphic project" and work planning, visual language (examples applied in design), design elements (conceptual, visual, relational and practical elements), characteristic compositions in design, colour (the nature of colour, colour psychology, examples applied in design), RGB and CMYK, digital images (size and resolution), format types (PDF, PDF.X, TIFF, EPS, GIF, PNG, PEG), types of printing, finishes and examples, large format design (finishes and examples).
• Creativity applied to design: during this part of the master's degree, students will learn the most important techniques for generating new ideas and their application in the field of graphic design and advertising: visual communication (transmitting through an image), concepts of creativity and creative attitude, the creative process in the graphic design environment, creative processes (brainstorming, moodboards, etc.), corporate identity (brand creation process), typographies (classification and typographic combinations), typography applied to design, brand strategies, identity manual, applications, corporate stationery, methods for searching for ideas (pinterest, Domestika, behance, etc.), basic packaging theory, basic layout theory, types of paper, finishes, weights, special inks, die-cuts, etc.
• Final project based on real projects in the graphic industry

In conclusion, this Master in Graphic Design is an excellent option for those looking to acquire knowledge and skills in the field of graphic design and advertising. With more than 30 years of experience in teaching graphic design, this school offers a complete and up-to-date program that covers both the theoretical foundations and the practical tools necessary to carry out design, visual communication and graphic production projects.

Master's Degree Diploma Available for These Studies (60 ECTS)

CEI offers the possibility of teaching, in our facilities in Madrid, Seville or Valencia or online, these same studies approved by the Universidad a Distancia de Madrid, which has been designed within the European Higher Education Area, granting ECTS credits (European Credit Transfer System). Students with a degree or university degree will obtain a university diploma of "Continuing Education" (60 ECTS). Those students who have not completed university studies at this level will obtain a university diploma of "Own Degree", without the possibility of obtaining or validating ECTS credits.

Take this training and we will prepare you to work, both as an employee or self-employed, as a professional in the following areas:

• Graphic designer
• Art director in magazines, production companies and advertising agencies
• Editorial layout designer
• Creative advertising
• Packaging expert
• Specialist in digital image treatment and retouching
• Expert in advertising design
• Copywriter
• Expert in branding and corporate identity

• Next weekday start: October 14, 2024 or January 20, 2025. Duration: 360 hours (6-7 months)
• Next start weekend: October 18, 2024. Duration: 360 hours (12 months)

100% in person, in Madrid.

Free With Your Studies

• 10 hours of additional training on Artificial Intelligence (AI) fundamentals and tools
• 3 hours of academic or professional orientation per student
• Several masterclasses and workshops every month
• Online classes (live, in the same class) on days when you cannot attend in person
• Job exchange and / or written labor guarantee
• Total or partial repetition of the studies, if the student requests it
• Shared workspace
• 100TB of joint storage on Google Drive, personal account limited to 50GB for each student
• Repository of all recorded classes, both online and in-person, up to 90 days after completing the studies
• Possibility of exchange between Madrid, Seville and Valencia, or between in-person and online modality
• Domain .com and hosting for each student, for one year.