CEI: CENTRO DE ESTUDIOS DE INNOVACIÓN - DISEÑO Y MARKETING

Master in Digital Marketing

In the Master in Digital Marketing, students will have the opportunity to acquire a solid theoretical foundation on the fundamentals of digital marketing, as well as learn the most effective strategies and techniques to put them into practice. In addition, they will be given the opportunity to learn how to create, manage and maximize any type of e-commerce or corporate website through WordPress, the most widely used platform in the world for website development.

The world of digital marketing is increasingly competitive, which is why it is essential to be at the forefront of the latest trends and tools in the sector. The Master in Digital Marketing is an ideal option for those looking to deepen their knowledge and skills in this exciting and constantly evolving field.

Did you know that most of the websites and online stores you know are developed with WordPress? No one doubts, therefore, that it is a tool that any digital marketing professional should know if they want to be really prepared. In fact, the job market demands it.

WordPress is used today by more than 43% of websites worldwide and has a share of more than 60% within the CMS market. It is a basic tool for digital marketing professionals, but when we say basic, we don't mean simple. WordPress provides you with thousands of tools and plugins so that, in a planned way, you can create a website with professional results, including, of course, those websites whose purpose is electronic commerce or e-commerce - the main objective of digital marketing. At CEI we think that the use of WordPress is essential in digital marketing, since it is a very versatile and complete tool that allows you to obtain professional results easily and quickly. In the Master of Digital Marketing, a complete module is dedicated to web design with WordPress, where students will learn to develop and optimize web pages and online stores from scratch, without needing previous knowledge.

The academic program of the Digital Marketing Master also contains a 100% digital marketing module: online strategic planning and content marketing, professional social media management, search engine marketing (SEO and SEM), web analytics and other digital marketing concepts. All of this will be applied to all types of projects, platforms and websites with the aim that the student, upon completing this block of the Digital Marketing Master:

• Have become aware of the great change that digitalization has produced in marketing
• Master the new business models in web 2.0, 3.0 and 4.0 and new professional profiles that are emerging
• Learn what Growth Marketing is, a comprehensive marketing technique that provides a data-driven approach throughout the funnel, and whose actions seek to obtain immediate and short-term results, such as quickly increasing the volume of users, income or impacts with minimal expense and effort.
• Understand in detail the key tools to address a Social Media Marketing strategy
• Know how to manage the different social networks as communication channels for the company
• Have learned the techniques and methods of interactive marketing and evaluate their performance using web analytics
• Master digital media advertising through SEM
• Become an expert in organic SEO positioning
• Understanding online consumer behavior
• Know how to adapt your content strategies to attract customers to both mobile marketing and online marketing

During the course of the Master in Digital Marketing, students will learn the theoretical and practical knowledge to develop a website or e-commerce and, in addition, to design from scratch and execute digital marketing strategies that will allow them to make the most of these websites with the most up-to-date digital marketing techniques. All this, thanks to the integration of the tools that they will learn in the two modules that make up this master: digital marketing and WordPress. A perfect mix between theory and practice.

In short, CEI's Master in Digital Marketing offers a comprehensive view of digital marketing, allowing students to understand how each discipline relates to the others, and how they can be combined to create effective strategies, not only focusing on theory, but also on practice. Students will have the opportunity to work on real projects, allowing them to develop practical skills and be prepared to face the challenges of the working world in this sector.

Master's Degree Diploma Available for These Studies (60 ECTS)

CEI offers the possibility of teaching, in our facilities in Madrid, Seville or Valencia or online, these same studies approved by the Universidad a Distancia de Madrid, which has been designed within the European Higher Education Area, granting ECTS credits (European Credit Transfer System). Students with a degree or university degree will obtain a university diploma of "Continuing Education" (60 ECTS). Those students who have not completed university studies at this level will obtain a university diploma of "Own Degree", without the possibility of obtaining or validating ECTS credits.

Take this training and we will prepare you to work, both as an employee or self-employed, as a professional in the following areas:

• Community manager
• Web positioning specialist: SEO and SEM
• Expert in online content management
• Creation and maintenance of e-commerce
• Digital marketing consultant
• Design and creation of brand and / or personal blog
• Web Analytics Specialist
• Product Manager
• Digital/online entrepreneurship

• Next weekday start: October 14, 2024, or January 20, 2025. Duration: 360 hours (6-7 months)
• Next weekend start: October 18, 2024. Duration: 360 hours (12 months)

100% in person, in Madrid.

Free With Your Studies

• 10 hours of additional training on Artificial Intelligence (AI) fundamentals and tools
• 3 hours of academic or professional orientation per student
• Several masterclasses and workshops every month
• Online classes (live, in the same class) on days when you cannot attend in person
• Job exchange and / or written labor guarantee
• Total or partial repetition of the studies, if the student requests it
• Shared workspace
• 100TB of joint storage on Google Drive, personal account limited to 50GB for each student
• Repository of all recorded classes, both online and in-person, up to 90 days after completing the studies
• Possibility of exchange between Madrid, Seville and Valencia, or between in-person and online modality
• Domain .com and hosting for each student, for one year.