Bachelor in Marketing and Digital Strategies
Madrid, Spain
Bachelor's degree
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Apr 2026
TUITION FEES
EUR 8,700 / per year **
STUDY FORMAT
On-Campus
* contact us for more information regarding application deadlines
** access to scholarships of up to 20%
Key Summary
Studying the Bachelor in Marketing Management and Digital Strategies at Cedeu prepares and qualifies students to develop a professional career in the field of marketing, digital communication, and strategic brand management. This program equips students with the knowledge and tools necessary to lead innovative marketing projects in companies, agencies, and organizations, both public and private.
The Bachelor in Marketing Management and Digital Strategies at Cedeu arises from the need to address a professional reality where digital transformation and data-driven strategies define business success. This program enhances employability by providing a cutting-edge education focused on skills, abilities, and competencies essential for excelling in the competitive world of marketing. With an emphasis on excellence and innovation, students will be prepared to design, implement, and manage marketing strategies that drive business growth in the digital era.
The main objectives are:
- to train professionals with a strategic and digital vision of marketing.
- to develop skills in brand management, advertising, and digital strategies.
- to integrate technological tools to optimize marketing campaigns.
- to foster innovation and data-driven decision-making.
- to enable participants to learn a second language and start to use it in a professional environment.
Competencies
Transversal
- Analytical and critical thinking
- Leadership and teamwork skills
- Adaptability to digital and changing environments
- Effective communication in global settings
Professional
- Design and execution of digital marketing strategies
- Data analysis and metrics for decision-making
- Social media management and advertising campaigns
- Search engine optimization (SEO/SEM)
- Digital Marketing Manager
- Brand Manager
- Social Media Manager
- SEO/SEM Specialist
- E-commerce Manager
- Content Strategist
- Digital Marketing Consultant
- Marketing Data Analyst
- Digital Advertising Manager
- UX/UI Specialist for Marketing
- Digital Communication Director
- Inbound Marketing Specialist
- Growth Hacker
- Marketing Innovation Director
- CRM and Customer Loyalty Manager
- Entrepreneur in Digital Marketing
1st Year
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2nd Year
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3rd Year
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Access to scholarships of up to 20%.
Studying a university degree should not be an obstacle due to economic reasons. CEDEU offers scholarships, grants and subsidies, which, depending on each individual case, will benefit students with the possibility of reducing the cost of their studies at CEDEU.