Certificate in Business Management-Marketing
Online
DURATION
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LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
Distance Learning
Key Summary
About: The Certificate in Business Management-Marketing is designed to enhance your understanding of effective marketing strategies within business management. Through this program, you’ll gain insights into consumer behavior, market analysis, and innovative marketing techniques to drive business growth. The curriculum focuses on practical applications and case studies to prepare you for real-world challenges.
Career Outcomes: Graduates may pursue various career paths such as marketing manager, brand strategist, or business development officer. This certificate can also benefit those looking to strengthen their qualifications for roles in advertising, sales, or market research.
Introduction
This program has been designed to meet the needs of students seeking a broad knowledge of business administration and specializing in the area of marketing. Topics covered in this certificate include: product management, product pricing, distribution strategies, promotion strategies, advertising, sales promotions, publicity, media and creative execution.
Mandatory Courses
- Financial Accounting 1
- Business Fundamentals
- Organizational Behavior
- Principles of Marketing
Elective Courses
- Management Accounting 1
- Business Culture and Coll. Pract
- Fundamentals of Operations Management
- Human Resource Management
- Management Principles
- Market Research
- Marketing Communications