Certificate in Business Management-Marketing
Online
Certificate
DURATION
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Distance Learning
Key Summary
About: This Certificate in Business Management–Marketing at Centennial College gives a foundation in business administration focused on marketing. You'll cover product management, pricing, distribution, promotion, advertising, sales promotions, publicity, media planning and brand management. Core courses include Financial Accounting 1, Business Fundamentals, Organizational Behavior and Principles of Marketing; electives include Market Research and Marketing Communications.
Career Outcomes: You can pursue marketing and operations roles. Typical entry-level positions include marketing coordinator, product assistant, brand assistant, advertising or promotions coordinator, sales support, market research assistant, and social media coordinator. Tasks involve campaign execution, market analysis, promotional planning, digital media and distribution support.
This program has been designed to meet the needs of students seeking a broad knowledge of business administration and specializing in the area of marketing. Topics covered in this certificate include: product management, product pricing, distribution strategies, promotion strategies, advertising, sales promotions, publicity, media and creative execution.
Mandatory Courses
- Financial Accounting 1
- Business Fundamentals
- Organizational Behavior
- Principles of Marketing
Elective Courses
- Management Accounting 1
- Business Culture and Coll. Pract
- Fundamentals of Operations Management
- Human Resource Management
- Management Principles
- Market Research
- Marketing Communications
