Compostela Business School

Specialist Course in Business Management

Who is it for?

This program is aimed at professionals, entrepreneurs, and leaders seeking to strengthen their skills in business management and strategic direction.

It is also ideal for those interested in acquiring knowledge in business creation, development, and management, with the goal of addressing the challenges of today's market and contributing to organizational growth.

It's also suitable for recent graduates or those undergoing career changes who want to acquire practical and theoretical tools to make a positive impact on their business projects or in the workplace.

Module 1 Fundamentals of business management and creation

Introduce the basic principles of business management, including the different types of businesses and their organizational structures, as well as the stages of business development.

• The company
• The entrepreneur and the business plan
• Production management
• The human resources department
• Marketing management
• The financial management
• Information systems
• Quality
• The Dashboard
• Management skills of the entrepreneur

Module 2: Generating Business Ideas. Business Plan

Training in identifying business opportunities and developing a solid business plan that structures ideas into a viable and detailed format.

• Creativity, innovation and change
• The Entrepreneur
• Sources of idea generation
• Process and techniques for creating business ideas
• Products and services
• The Business Plan

Module 3 Business Creation and Management

A practical process for starting a business, from legal procedures to organizational and management aspects during its first years of operation.

Strategy and organization: management in the business environment Financial management Introduction to financial accounting The financial function Economic and financial analysis Financial decision-making The production function The production process and production systems Principles and foundations of marketing Market research Marketing mix strategies Strategic HR planning Personnel management and development HR administration Business creation The business project.

Module 4 Accounting and Finance

Provide knowledge in basic accounting and financial management, focusing on the interpretation of financial statements and decision-making based on accounting data.

• The accounting model: estimating results and assets
• Analysis of the Evaluation of Financial Statements
• Short and long-term financial management
• Working Capital Management Techniques
• Valuation of Investment Projects
• Financial Planning and Control
• Financial Management: Management, Strategy and Value Creation

Module 5 Marketing

Fundamental marketing strategies to identify, segment and reach target markets, as well as to:

• Fundamentals of Marketing
• Marketing Tools: Product, Price, Promotion and Distribution
• Operational Concepts of Products and Services
• The quality of the Product or Service
• Price Fixing
• The Marketing Plan

Module 6 Human Resources

Address talent management in companies, including topics related to staff selection, training, and motivation, as well as the importance of a positive organizational climate.

• Human Resources Planning
• Recruitment and selection
• Formation and desarrolle
• Evaluation and remuneration systems
• Motivation and Leadership in Business

Module 7 Operations Management

Provide training in the planning, organization, and control of business operations, with a focus on efficiency and resource optimization.

• The Operations Function
• Design and Development of New Products and Processes
• Capacity Planning
• Location of Facilities
• Quality Management and Control
• Planning and Control of Operations

Module 8 Taxes in companies

Provide tax education, analyzing the main taxes affecting businesses and how to manage them to comply with current regulations.

• Current Tax System
• The Tax System. Taxes: Concepts and Types
• The tax legal relationship. Tax obligations and taxpayers
• Quantification of the tax obligation
• The application of tax regulations
• Corporate tax
• Personal income tax
• Value added tax
• The tax on economic activities

Module 9 Management Skills and Competencies

Develop key competencies for leadership and decision-making, including communication, negotiation, and conflict resolution skills.

• Emotional intelligence
• Time management
• Effective meetings
• Presentations: Public Speaking
• Negotiation techniques
• Executive Ethics: Leadership, Motivation and Teamwork
• Interpersonal communication
• Knowledge management
• Corporate responsibility
• Assertive communication
• stress management

Module 10 Balanced Scorecard

Introduce the concept of the balanced scorecard as a tool for evaluating company performance and aligning its activities with strategy.

• Measuring Business Strategy
• Business areas and the scorecard
• Structure and strategy
• Goals, resource allocation and budgets
• Implementation of a Balanced Scorecard Management program

Module 11 Sales

Teach sales and negotiation techniques to optimize customer acquisition and retention, with a focus on building effective business relationships.

• Sales – KPIs
• Negotiation techniques
• Business relations

Module 12 Final Course Project

• Preparation of the Final Course Project.
• Business Viability Plan
• Knowledge test
• Presentation and defense of the final project