Master in Marketing
Porto, Portugal
DURATION
3 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
29 Sep 2025
TUITION FEES
EUR 10,512 / per course **
STUDY FORMAT
Distance Learning, On-Campus
* until August 2025
** total in tuition fees | 1st-year tuition fees: a total of EUR 7.008 | 2nd-year tuition fees: a total of EUR 3.504
Key Summary
Introduction
Presentation
Our MSc program attempts to strengthen the relationship between the university and companies. Thus, we have some teachers who are active in companies, and other national or international organizations.
Our approach to the training of highly qualified professionals is at the heart of the value added to our program and it is the reason why we ensure a high employability rate and successful career to our future graduates.
The MSc in Marketing will be conducted entirely in English.
Structure
Timetable
The Master in Marketing will work on a daytime basis.
The calendar which schedules all classes is announced to the students at the beginning of each semester.
In the case of courses taught by invited professors, a concentration of classes may occur in only a few days but with a more intensive schedule. In these circumstances, classes will be scheduled well in advance, allowing time to take the necessary measures.
In the daytime, classes are from Monday to Friday from 8:30 to 18:30 and Saturday from 9:00 to 13:00.
Attendance Regimes
The Masters at the Católica Porto Business School has a single but flexible attendance regime. The curriculum is designed so the programme has a minimum of three semesters (one year and a half). However, for students who wish to obtain a Masters's degree while maintaining their professional activity, you can perform the Masters's within a maximum of 5 semesters (two and a half years), which allows you to distribute the academic load over an extended thus conciliating the schedules and professional load with the Masters.
The beginning and end of semesters are published annually in the academic calendar of the 2nd cycle of the Católica Porto Business School.
Language
English
Venue
Lectures of the Masters of the Católica Porto Business School take place at Universidade Católica Portuguesa in Porto.
Career Opportunities
Career Impact
The objective of our program is to develop comprehensive and solid knowledge in the field of Marketing.
Our graduates should be highly competent, further enhancing the excellent image in the market already created by Católica University in Porto. The skills attained during the course will either contribute to the development of a professional career in a company or to an academic career in any of the Marketing fields of study.
Admissions
Gallery
Program Outcome
| Semester | Discipline | ECTS |
|
Semester I | Advertising | 3 |
|
Semester II | International Marketing | 6 |
| Semester III | Research Seminars III | 2 |
|
Elective Courses * | E-Content Marketing | 3 |
* To be selected from the portfolio of specific courses or from a set of courses offered by other Católica Porto Business School’s master programmes
Program Tuition Fee
Scholarships and Funding
Scholarships for International Students
Católica Porto Business School annually grants 10 scholarships to applicants coming from other countries, who have a non-Portuguese nationality and do not live in Portugal. The amount of the scholarship covers the tuition fees of the first year of the Master's Programme (curricular component), according to the fees established in the Table of Fees of Universidade Católica Portuguesa (UCP) in force, in each academic year. The scholarship award criteria are: an interview and the Master's application score. Find out more in the link below.
Student Testimonials
Accreditations
Why study at Catolica Porto Business School
Católica Porto Business School, nestled in the heart of Porto—a UNESCO World Heritage city renowned for its charm, culture, and vibrant energy—is a premier destination for world-class business education. Part of the prestigious Universidade Católica Portuguesa, our school combines academic excellence with unmatched industry connections to prepare students for global success.
Our programs, led by top-tier international faculty, span business, finance, and marketing, blending cutting-edge theory with practical expertise. Students benefit from a diverse, multicultural environment and extensive global partnerships, enriching their perspectives and opportunities.
Life at Católica Porto is about more than academics—it’s about thriving in one of Europe’s most captivating cities. From exploring Porto’s rich history and stunning architecture to enjoying its lively cultural scene and strong community spirit, every moment here is inspiring. Join us and discover an education—and a city—that will shape your future.