Presentation

The main objective of the MSc in Marketing is to guarantee the link between the theories and models taught and the reality of the problems in today´s marketing activities. Thus, we tend to use the empirical teaching approach as much as possible, along with case studies. We have developed a pragmatic approach, which motivates students to produce useful research.

Our MSc program also attempts to strengthen the relationship between the university and companies. Thus, we have some teachers who are active in companies, and other national or international organizations.

Our approach to the training of highly qualified professionals is at the heart of the value added to our program and it is the reason why we ensure a high employability rate and successful career to our future graduates.

The MSc in Marketing will be conducted entirely in English.

Structure

Timetable

The Masters in Marketing will work with a daytime group and, if needed, in a post-work regime one, as well.

The calendar which schedules all classes is announced to the students at the beginning of each semester.

In the case of courses taught by invited professors, a concentration of classes may occur in only a few days, but with a more intensive schedule. In these circumstances classes will be scheduled well in advance, allowing time to take the necessary measures.

In the daytime regime classes are from Monday to Friday from 8:30 to 18:30 and Saturday from 9:00 to 13:00.

In the case of courses taught by invited professors, a concentration of classes may occur in only a few days, but with a more intensive schedule. In these circumstances classes will be scheduled well in advance, allowing time to take the necessary measures.

Attendance Regimes

The Masters at the Católica Porto Business School has a single, but flexible attendance regime. The curriculum is designed so that the program has a minimum of three semesters (one year and a half). However, for students who wish to obtain a Masters degree while maintaining their professional activity, you can perform the Masters within a maximum of 5 semesters (two and a half years), which allows you to distribute the academic load over an extended thus conciliating the schedules and professional load with the Masters. The beginning and end of semesters are published annually in the academic calendar of the 2nd cycle of the Católica Porto Business School (see Academic Calendar).

Language

English.

Venue

Lectures of the Masters of the Católica Porto Business School take place at Universidade Católica Portuguesa in Porto.