CATOLICA - Faculty of Human Sciences
Master in Communication Studies: Communication, Marketing and Advertising (Double Degree)
Lisbon, Portugal
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 680 / per month *
STUDY FORMAT
On-Campus
* international students
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
The Master’s Degree in Communications Studies with a major in Communication, Marketing, and Advertising in partnership with the LUMSA University (Rome, Italy) program correspondingly ensures the learning of a broad set of competencies and development skills that enable the student integration into job markets increasingly demand professionals capable of responding effectively to the new demands for managing both strategic and operational marketing communication within different organizations.
To best deepen their knowledge, students become familiarised with the opportunities, methods, and tools in the marketing and communication field, to address the possibilities, challenges, and concerns posed in highly competitive markets by the extensive presence and use of emerging media and communication technologies in today’s societies.
This Master’s program is renowned for the high employability rate of its students. This stems from its combination of solid theoretical training and the application of knowledge to concrete cases to boost the autonomy of students in terms of the development of professional projects as well as scientific research.
Awards and Partnerships
To maintain a dynamic relationship with the market, focused on acquiring knowledge and developing professional skills, the Master's Degree in Communication Studies runs a range of different partnerships with public and private organizations.
Through those partnerships, the Faculty of Human Sciences can reward students attaining high academic performance levels with awards and internships.
Rádio e Televisão de Portugal (RTP)
- Internships and field work.
OCI - Observatory of Internal Communication and Corporate Identity
- "Best Academic Work FCH-UCP" provides public appreciation and recognition of an academic study on internal communication, corporate identity, and branding.
In order to maintain a dynamic relationship with the market, focused on acquiring knowledge and developing professional skills, the Master's program runs a range of different partnerships with public and private organizations.
For detailed information, please visit our website.
1st Year @FCH-CATÓLICA
1st Semester
- Media, Society & Culture
- Research Methods
- Strategic Marketing
- Advertising
2nd Semester
- Advanced Studies in Communication
- Strategies and Metrics of Digital Marketing
- Consumer Behavior
2nd Year @LUMSA University
3rd Semester
- Brand Management and Media Planning
- Digital Writing and Visual Design
- Dissertation or Project
4th Semester
- Customer Relationship Management and Marketing
- Sponsorship and Fundraising
- Webdesign
- Dissertation or Project
The professional opportunities arising out of the major Communication, Marketing, and Advertising include the following:
- Organizations’ marketing departments;
- Advertising and publicity agencies;
- Consultancy activities for marketing and advertising;
- Corporate relations with internal and external stakeholders;
- Internal communication;
- Brand Management;
- Social Media Management;
- Press offices.


