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Bellevue University College of Arts and Sciences MASTER OF SCIENCE, Strategic Marketing Degree

Bellevue University College of Arts and Sciences

MASTER OF SCIENCE, Strategic Marketing Degree

Bellevue, USA

36 hours

English

Full time, Part time

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Sep 2024

Distance Learning, On-Campus

Key Summary

    About: The Master of Science (MSc) in Strategic Marketing equips students with essential skills in market analysis, consumer behavior, and marketing strategies. The program focuses on real-world applications and case studies, preparing students to tackle complex marketing challenges in various industries. Through a mix of lectures, group projects, and presentations, you'll develop a comprehensive understanding of effective marketing practices.
    Career Outcomes: Graduates can pursue roles such as marketing manager, brand strategist, market research analyst, or digital marketing specialist. This degree lays the foundation for career advancement in competitive marketing environments.

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Introduction

This master's in marketing program will prepare you to analyze data to determine market demand for products and services, recognize new market opportunities, and expand your knowledge of advertising, promotions, analysis, and brand management in the quickly changing digital space.

Bellevue University's master's in strategic marketing degree, online or in class, will enable you to design data-driven marketing programs that solidify a brand, achieve financial goals, and ultimately help your company gain a competitive advantage.

At the successful completion of the Master of Science in Strategic Marketing, graduates will form the following sets of skills:

Problem Solving:Β Demonstrate problem-solving and critical-thinking skills in order to be successful in the business world.

Communication:Β Exhibit effective communication skills and professionalism when working with others in a business setting.

Interpersonal Skills and Business Ethics: Demonstrate effective interpersonal skills and an appreciation of business ethics.

Apply Content Knowledge:Β Demonstrate the ability to apply content knowledge to create value as business leaders in an organization.

English Language Requirements

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