Bachelor in Marketing
Waukesha, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Aug 2025
TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
Introduction
Your Global Journey Starts Here!
Program Outcome
- Demonstrate Global Awareness
To meet this goal, students will describe similarities and differences among cultures; demonstrate knowledge of and sensitivity to cultural values and issues, and assess how global markets impact business decision-making. - Analyze Critically
To meet this goal, students will demonstrate knowledge of the decision-making process; evaluate the information for credibility and appropriateness; create and use appropriate quantitative analyses to inform decision making, and understand and describe the consequences that result from specific business decisions. - Plan Strategically
To meet this goal, students will formulate an organizational vision, mission, goals, and values; develop a business strategy; and critically evaluate and adjust business strategies. - Communicate Effectively
To meet this goal, students will effectively communicate orally; effectively communicate through writing reports, memos, and papers; and effectively communicate at the interpersonal level by working in teams on varying projects.
Gallery
Career Opportunities
Our majors pursue careers in:
- Sales or personal selling
- Promotion management
- Brand/product management
- Advertising
- Market research
- Retail
- Purchasing/procurement
- Social media/digital marketing
- Banking
- Insurance
- Real estate
Types of employers for Marketing graduates:
- For-profit and nonprofit organizations
- Print and electronic media outlets
- Internet companies
- Consulting firms
- Fortune 500 firms
- Retailers
- Merchandisers
- Government agencies
- Educational institutions
- Banks
Our graduates are employed at organizations such as:
- Johnson Controls
- GE
- Harley-Davidson
- PowerSports Network
- CRC, Inc.
- Rockwell Automation
- Enterprise Rent A Car
- Direct Supply, Inc.
- AXA Advisors
- KCT Credit Union
- Valuation Research Corporation
- Guardian Credit Union
- US Cellular
- Rexnord Industries, LLC
- Blood Center of Wisconsin
- Comcast
- King Technology
- Bolling Brook Park
Curriculum
Required Courses (60 Credits)
- ACC 205 - Financial Accounting 4 Hour(s)
- ACC 206 - Managerial Accounting 2 Hour(s)
- BUS 290 - Principles of Business Law 2 Hour(s)
- BUS 301 - Principles of Marketing 4 Hour(s)
- BUS 302 - Principles of Management 4 Hour(s)
- BUS 304 - Principles of Finance 4 Hour(s)
- BUS 305 - Principles of Operations Management 4 Hour(s)
- BUS 320 - Promotion Management 4 Hour(s)
- BUS 327 - Business to Business Marketing 4 Hour(s)
- BUS 400 - Digital and Social Media Marketing 4 Hour(s)
- BUS 435 - Marketing Research 4 Hour(s)
- BUS 496 - Business Policies 4 Hour(s)
- CMP 112 - Computational Thinking I 4 Hour(s)
- CMP 114 - Computational Thinking II - Statistical Analysis Emphasis 4 Hour(s)
- ECO 124 - Principles of Economics I - Microeconomics 4 Hour(s)
- ECO 225 - Principles of Economics II - Macroeconomics 4 Hour(s)
Choose 4 Credit Hours from the following:
- BUS 360 - Career Development 4 Hour(s)
- BUS 480 - Internship in Business 1 - 12 Hour(s)
- COM 208 - Introduction to Public Relations 4 Hour(s)
- GRC 106 - Intro-Communication Technology 2 Hour(s)
- GRC 150 - Digital Toolbox - Photoshop/ Illustrator 1 4 Hour(s)
- GRC 360 - Interactive Media 4 Hour(s)
- PSY 228 - Consumer Behavior 4 Hour(s)
Note: CMP 112 and CMP 114 satisfy the Bachelor of Science requirement. Students can also take BUS 114 in place of CMP 114.
Bachelor of Science Requirements
The requirements for a Bachelor of Science degree are:
- CMP 112 - Computational Thinking I 4 Hour(s)
- CMP 114 - Computational Thinking II - Statistical Analysis Emphasis 4 Hour(s) or
- MAT 140 - Calculus and Its Applications 4 Hour(s) or higher
- CSC 110 - Problem-Solving through Programming 4 Hour(s) or higher
- ENG 170 - Writing Seminar 4 Hour(s)
- Degree requirements cannot be waived.
Note: Each Major may have specific course sequencing requirements. For specific requirements, see “Required Support Courses” within each Major.
Recent Internship Locations
We help you build real-world experience, explore careers, and network with professionals through internship opportunities. Recent placements include the following companies:
- Florentine Opera Company
- Fox Sports Wisconsin
- Leo Burnett Group
- Marketing Images
- Milwaukee Radio Alliance Promotions Department
Admissions
Scholarships and Funding
The University participates in three types of financial aid programs for its International students: scholarships, grants, and employment.
Scholarships
Carroll University offers completive scholarships for international undergraduate students. 100 percent of Carroll University students receive scholarship assistance, which helps them find a balance between studies, work, and extra-curricular activities. Scholarships play a key role in maintaining Carroll's accessibility for all students. On average our international scholarship covers 45-55% of the cost of attendance for full-time undergraduate students.
Grants
Grants are awarded based upon a student’s demonstrated financial need in addition to the guaranteed International scholarship. Like scholarships, grants are considered gift aid that does not need to be repaid.
Student Employment
University employment opportunities allow students to work part-time on campus, earn an hourly wage and receive a monthly paycheck while attending Carroll. Students may work from approximately five to fourteen hours each week. The number of hours a student may work depends upon the student’s financial aid award. International students get awarded an average of $2,000-$2,500 in university employment grants every year.
Program Leaders
Student Testimonials
English Language Requirements
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